Search results
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Tiny product & a big idea to launch it
SKITTLES has built a reputation in culture for embracing the playfully absurd to help fans “Taste The Rainbow.” With a new innovation launching, we looked to Gen-Z for inspiration to stand out from competitors and directly reach out target, finding tiny space living and maximalist design trends taking over social feeds.
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Twin-fueled pop culture cachet
By reimagining Lindsay Lohan’s twin characters with modern hair transformations, we put the spotlight on the versatility of the Nexxus Styling Line, all without being able to use clips from one of her most popular movies.
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The outfit of visibility
In Brazil, 200 people go missing daily, yet this crisis remains largely invisible to society and policymakers. Traditional awareness methods, like missing persons flyers, fail to penetrate a media landscape dominated by entertainment and pop culture.
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Reuniting the Grimace family while helping RMHC families
McDonald’s relationship with Ronald McDonald House Charities (RMHC) is a top driver of brand reputation. However even after 50 years of support, many don’t understand McDonald’s role as a founding and forever partner. We needed to change that.
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Proving mom skills are job skills through AI
DOVE set out to develop a resonant, earned-first concept that would blend its purpose — uplift and empower women, everywhere and everyday — by demonstrating the brand's commitment to moms and young female professionals amidst the backdrop of Mother's Day.
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Brawny’s 3-Ply Guys clean up culture’s ‘mess’
Brawny wanted to inspire purchase intent and convert loyalists of competitive brands.
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