Integrated Media

Where media converges, brands find their cultural moment.

Integrated Media at Weber Shandwick

Services


The modern media landscape isn’t organized by channel. It’s a dynamic, interconnected network powered by people, platforms and algorithms. That’s why we use an integrated media approach: combining paid, earned, owned, social and influencer to help brands drive cultural relevance at speed and scale.

Powered by the Media Network effect, our global experts map how audiences move through news, creators, social storytelling and conversation using an industry-leading suite of tools to track influence in motion.

Earned

Our industry-leading experts understand today’s media landscape like few others do. No matter the sector, we have teams of keyed-in media relations professionals who speak the language, know the nuances and have the reporters on text threads.

Owned

Whether it’s your website, social channels or CRM, we help you design strategies to make your owned properties work hard for you during a campaign.

Paid

In partnership with media agencies in our network, we design paid programs that amplify and enhance earned-at-the-core campaigns.

Social

Social moves at lightning speed, and our premier bench of trend-steeped social strategists design campaigns that stop the scroll, spark engagement and make the leap from feed to earned headline (and back again). 

Influencer

For us, influencers are not just a ‘channel’ to communicate a message. They’re a key shaper of the story arc. Anchored by Acxiom and bolstered by specialty AI-driven tools, we identify the most authentic influencers to reach a target community and integrate them holistically into a campaign.

Media Network Mapping

News, media and culture used to all travel in one direction: from centralized, powerful media networks down to consumers. Now, thanks to social media and AI, they travel in a convoluted web, both informing and informed by the communities that consume them. We inherently understand this complex dynamic and design campaigns with this interplay built in.

Our Work

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Making an impact clients can see and feel throughout their business

“They stood out for their ability to match the scale of our ambition. They also have a mindset that aligns with our brand-building philosophy: global in vision, local in voice and culturally fluent by design. And they have been a partner for over 20 years.”

Andy Pharaoh

VP of Corporate Affairs and Sustainability, Mars

“I’m proud of the work we’ve done together to elevate brand storytelling, not just creatively, but culturally. From the breakthrough Pringles Big Game execution to the Pop-Tarts Edible Mascot that earned recognition at Cannes Lions, the impact went far beyond the awards. What unlocked that? A shared understanding of the business challenge, and a decision to slow down and really listen. We anchored the work in real consumer insight before jumping to execution. That discipline made the creative stronger and made us better partners. It’s a great example of what happens when you trust the process, push for excellence, and stay focused on the impact you’re there to create.” 

Charisse Hughes

Chief Growth Officer, Kellanova

“As we continue to grow, we were looking for a partner that understands both our heritage of durability as the leading workwear brand as well as our enduring commitment to honor and advocate for the tradespeople whose hard work shapes our most beloved and iconic shared experiences. The Weber Shandwick team’s personal passion, experience and expertise combined with their advanced technology and capabilities to deliver precision, speed and scale made them the right choice to help us navigate our next chapter.” 

Susan Hennike

Chief Brand Officer, Carhartt

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Let’s discuss your ambitions

Culture. Creator. Influencer. Earned. It’s the lexicon leading the new era of marketing. And we are the agency for that era. We’ve got the expertise, and a proven, proprietary, AI-enabled approach to build your brand, build your business and build your reputation.

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