Cannes 2026

Weber Shandwick @ Cannes 2026

Prepare to be inspired – and energized by amazing work.

Weber Shandwick heads to the Riviera as the earned-first agency committed to making the kind of ideas that make a difference. We look forward to a week of curated Cannes conversations and experiences that celebrate this year’s mind-bending, thought-provoking, impact-making creative work and the talented creators that make it.

Programming

ADWEEK House: Partnership is the new power move

As budgets tighten and expectations rise, the question is no longer whether partnership matters—it’s how to make them stronger. What does modern collaboration actually require? Hear how leading industry voices are rethinking the agency-client dynamic, including our Global President Karen Pugliese, and leaning into collaboration as the ultimate competitive advantage.

RSVP here

AI’s Adoption Curve

Join Weber Shandwick for an inspirational and spirited conversation over breakfast, hosted by Sheila Mulligan, President of Weber’s Central region and Corporate Advisory practice, and Stephanie Mehta, CEO of Mansueto Ventures, for a conversation about where brands really stand: ahead of the curve, stuck in pilot mode, or quietly falling behind.

She Runs It in Cannes: Fearless Voices

Join Sheila Mulligan, President of Weber’s Central region and Corporate Advisory practice, and fellow admired leaders as they take the stage to share the defining moments, challenges, and philosophies that have shaped their careers. RSVP to hear these insights and connect over a post-panel mentoring lunch designed to add new moves to your leadership playbook.

Inside the Jury Room

Don’t miss as our Executive Creative Director and PR Lions Jury Member Jean Paoli joins fellow jurors to discuss what happens as the jurors review the top work of the year to decide who will receive the much coveted Cannes Lions. These sessions are some of the most popular on-stage moments during Festival.

Creative Tours

The best part of Cannes is underground. Join us for a casual, 30-minute tour in the basement of the Palais – where the world’s best creative work lives. Every day during the festival, we’ll be hosting casual walk-throughs of the winning work. Whether you’re looking to spot trends, unpack themes, or simply get inspired, our team will guide you through what matters and why.

2026 Cannes Entries

Reframing a country as the must-have prescription

Visit Sweden turned Sweden into the first country in the world that could be prescribed by doctors. Developed with scientific support and activated through real physicians in multiple countries, the campaign made the idea both credible and actionable.
View project: Reframing a country as the must-have prescription
A heart attack told through a final Google search

Heart disease is the number one cause of death in women, yet awareness remains dangerously low – especially around how women’s symptoms differ to men’s. That’s because most of what we’ve learned about heart attacks – from CPR dummies to soap opera scripts – has been built around male bodies.
View project: A heart attack told through a final Google search
Putting SNICKERS on the game day menu

Our challenge was to reposition a chocolate bar as a gameday essential in a space dominated by savory foods, without losing the brand’s core hunger-satisfaction identity. SNICKERS Sauces solved it.
View project: Putting SNICKERS on the game day menu
Making Pringles relevant to Gen Z

Consumers have been playing with Pringles, making duck lips and more, for years. Pringamabobs gave them a new way to engage with the brand beyond the snack itself. The unboxing of a Mystery Box became a snacking occasion, a collecting ritual and a social moment.
View project: Making Pringles relevant to Gen Z
Making a legacy ingredient culturally relevant

Carnation Evaporated Milk has been a staple behind America’s most beloved recipes for over 100 years, but classic recipes (and the ingredients behind them) are increasingly overlooked.
View project: Making a legacy ingredient culturally relevant