The Weber Shandwick Collective (TWSC) heads to the Riviera as the earned-first network committed to making the kind of ideas that make a difference. We look forward to a week of curated Cannes conversations and experiences that celebrate this year’s mind-bending, thought-provoking, impact-making creative work and the talented creators that make it.
In a world of constant and reverberating change, the role of creativity is under a glaring spotlight. Today’s marketers and communicators must walk a tightrope in today’s polarizing market while driving a mindset shift that empowers innovation and new ways of working throughout the enterprise.
Join Susan Howe, CEO of the Weber Shandwick Collective and Stephanie Mehta, CEO and Chief Content Officer of Fast Company and Inc, and Katherine Lugar, Executive Vice President, Corporate Affairs, of Hilton Worldwide, as they sit down to dissect how the most innovative companies – including those on Fast Company’s annual Most Innovative Companies list – effectively leverage a core brand purpose as a wholesale differentiator.
Refresh, recharge and be inspired. More details coming soon.
The best part of Cannes is underground. Join TWSC creative leaders for a 30-minute tour in the basement of the Palais— where the world’s best creative work lives. Every day during the festival, we’ll be hosting casual walk-throughs of the winning work. Whether you want to dive into trends, spot themes, or just get inspired, our team will walk through the work that matters— and why.
Tours led by our experts on the ground including Global CCO and 2025 Cannes Lions PR Jury president, Tom Beckman, Chicago CCO and 2025 Cannes Lions Brand Experience Juror, Jeff Immel, North America Chief Strategy Officer, Robyn Adelson, and more.
We’ll meet at 5 p.m. each day from Tuesday to Thursday. And we’re more than happy to book different times as well to suit needs.
Creative, design & content
Turning lawn mowers into gaming consoles
Creative, design & content
Reuniting the Grimace family while helping RMHC families
Food & beverage
Crazy Good tackles college football
Creative, design & content
Skrewing with holiday traditions
