TWSC @ Cannes 2024


Prepare to be inspired – and energized by amazing work.

The Weber Shandwick Collective (TWSC) heads to the Riviera as the earned-first network committed to making the kind of ideas that make a difference. We look forward to a week of curated Cannes conversations and experiences that celebrate this year’s mind-bending, thought-provoking, impact-making creative work and the talented creators that make it.

Edible mascots. Lawn mower gamers. Woodland soundtracks. Great work is the outcome of great client partnerships. We are beyond proud to have a wide range of creative work from around the world up for consideration this year. Check out the cases:

2024 Entries

Featured coverage

40 miles walked by the average attendee. 5 days. Unlimited inspiration.

We will be inspired. And we hope to inspire. Ideas are the joy, wonder, magic and ‘raison d'etre’ of the Cannes Lions.

Highlighted events

Autumn Background with Blue and Yellow Maple Leaves. Nature Fall Seasonal Design Template for Web Banner, Leaflet, Sale, Poster

IPG and the Ad Council: Working together to make a lasting impact - Tuesday, June 18 - 8:30-9:30AM - Location: The Carlton (IPG Common Ground at Cannes)

The Ad Council’s mission is to convene the best storytellers to educate, unite and uplift. By opening hearts and inspiring action, together we accelerate change. IPG is proud to be a long-standing partner with The Ad Council. Join us to celebrate The Ad Council’s impactful campaigns dedicated to community, education, environment, health & wellness and safety, and discuss how to incorporate diverse representation and inclusive storytelling within advertising in a way that is meaningful to truly make a lasting impact.

Communication between two people

FQ Equality Lounge at Cannes: Leading with Empathy - Tuesday, June 18 - 5-5:30PM - Location: Hôtel Martinez - Suite 731

C-Suite leaders are embracing vulnerability as a key strategy for fostering truly inclusive workplaces. Vulnerability fosters empathy, paving the way for a safe space where disabled, differently-abled, and neurodiverse employees can thrive alongside their colleagues. In this panel conversation, a diverse group of leaders including TWSC President Susan Howe joins together to unpack how owning your journey and differences unlocks psychological safety and innovation.

Vibrant abstract image features a pink cloud floating in a dreamy purple sky, with colorful small cubes falling like raindrops from the cloud. Represents imagination and diversity of creative ideas that are constantly raining down from the imagination.

Hot Takes and Hotter Trends: The Gen Z Perspective on Creativity x Cannes - Thursday, June 20 - 3-4PM - Location: The Carlton (IPG Common Ground at Cannes)

Grabbing attention is not a one-size-fits-all approach – particularly when it comes to Gen Z. For brands and organizations looking to attract and engage this younger demographic, knowing what Gen Z audiences value and how they communicate is table stakes. Especially if you want to drive action, engagement and brand love. Join Susan Howe, President of TWSC, as she convenes with Gen Z influencers, creatives and Cannes Young Lions participants on the Gen Z POV on marketing, emerging creative trends and how we can propel the industry forward.