JIM O'LEARY
North America CEO and Global President - The Weber Shandwick Collective
The power of the consumer
The CEO Agenda
2:30–4:30 p.m. CET | Boat FCB | Jetée Albert Edouard | Port de Cannes (adjacent to the Palais)
In a cross-stakeholder era, consumers have more power than ever. For corporate executives, the key is reclaiming narrative control – something marketers have been doing for decades. Join us to unpack the importance of the consumer on the CEO’s agenda – and how the traditional tools of marketing can be used to sustain public trust.
STEPHANIE MEHTA
CEO & Chief Content Officer - Mansueto Ventures, parent of Inc. and Fast Company
ANTON VINCENT
President, Mars Wrigley North America & Global Ice Cream at Mars
Join us June 18th
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