Integrated media in motion
Integrated Media
Today’s media doesn’t move in silos — it moves in sync. At Weber Shandwick, our Integrated Media approach is powered by the Media Network Effect, connecting news, creators, feeds and algorithms to drive real influence.
The modern media landscape isn’t organized by channel. It’s a dynamic, interconnected network powered by people, platforms and algorithms. That’s why we use an Integrated Media approach: combining paid, earned, social and influencer to help brands cut through the noise and drive cultural relevance at speed and scale.
Powered by the Media Network effect, our global experts map how audiences move through news, creators, social storytelling and conversation — using industry-leading suite of tools to track influence in motion.
We treat influencers as media channels, making influencer strategy a core part of how we plan. We optimize stories to be machine-readable for AI-powered search. And we engineer content for reactions, not just reach. Because in today’s networked culture, engagement is the truest sign of impact— and integration is how we earn it.
What we're known for
Audience media mapping
AI-optimized storytelling
Social conversation engineering
Integrated media planning
Influencer co-creation
Reaction-driven engagement
Feed-first content strategy
Paid-earned activation design
Let’s talk
Have an RFP you’d like to share? Skip the contact form and email us to get started.
Fields with * are required.