Creativity is under a glaring spotlight

Brand Purpose as a Competitive Advantage with Fast Company

 

2:00–4:30 p.m. CET | Boat FCB | Jetée Albert Edouard | Port de Cannes (adjacent to the Palais)

 

 

 

In a world of constant and reverberating change, the role of creativity is under a glaring spotlight. Today’s marketers and communicators must walk a tightrope in today’s polarizing market while driving a mindset shift that empowers innovation and new ways of working throughout the enterprise. Join this powerful discussion on how the most innovative companies effectively leverage a core brand purpose as a wholesale differentiator.