Weber Advisory protects and enhances reputation through differentiated corporate positioning, executive visibility, crisis management and policy guidance—delivering actionable insights to boards and C-suite leaders. We combine strategy, planning, execution, predictive analytics and stakeholder intelligence to define purpose, positioning and company story. We also equip modern CEOs with storytelling, stakeholder engagement and executive coaching to lead with clarity and confidence.
Our Solutions
Corporate Brand Positioning & Narrative Development
We help clients develop credible, relevant and resilient narratives through a human-led and AI-enabled approach that makes sense of complex contexts, pressure-tests narrative frames and corporate actions and lands the positioning that will drive strategy and value creation.
Earned Media & Corporate Storytelling
We work with clients to design content-driven stories that break through because they are grounded in the realities of what it takes to stand out on every channel.
CEO & Executive Visibility
We help CEOs and C-Suite executives uncover their unique value proposition and elevate their standing and authority. And in an increasingly online world, that includes their visibility on social platforms.
Thought Leadership & Content Strategy
Our editorial capability is built on a team of integrated editors, strategists, reporters, producers, writers, creators, storytellers and solvers, with decades of experience across top media brands who specialize in storytelling, content strategy development, and content creation.
Business Marketing
We deliver high-impact, full-funnel, multi-channel performance marketing success through comprehensive strategy and execution of demand generation, lead generation and sales enablement programs to solve for our clients’ overarching business objectives – even the tough ones.
Reputation Measurement & Modeling
By leveraging secure, AI-driven tools, we track narratives, monitor stakeholder perceptions and rapidly test and analyze public statements, ensuring communications strategies achieve the greatest impact.
Navigating the upside of uncertainty
Winning relevance in today’s volatile, complex and uncertain environment means winning in business and culture, including the broader forces shaping the context— policy, media, technology, government influence, societal activism, and evolving consumer expectations. Our solutions are designed to identify untapped (and risk attuned) opportunities that drive measurable value—enhancing brand loyalty, strengthening stakeholder engagement, and creating meaningful market differentiation.
Shaping resilient narratives
Differentiation starts with a powerful narrative. We help clients shape their enterprise story with insights derived from a deep dive into stakeholder opinions, needs, and motivations. The result is a proactive narrative strategy backed by AI-powered intelligence models that detect manipulated media narratives, anticipate stakeholder reactions and direct narrative evolutions and pivots to remain relevant in an ever-changing media landscape.
Deploying a modern storytelling engine
We deploy our proprietary Value Framework to fuel a modern storytelling engine that breaks into culture while simultaneously navigating the risks and realities of today’s high-stakes business environment to lead on issues shaping the economy and broader context. From the outside-in, we help clients identify and predict the most salient and significant trends, topics, issues and risks appearing in coverage and conversation so they can advance the stories that will matter most to their business goals.
Meet Our Capability Leaders
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Dr. Lisa Larkin
Senior Advisor
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Virginia Tenpenny
Senior Advisor
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Greg Prager
Advisory Lead EMEA; Corporate Reputation Lead
Let’s talk
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