Women’s Health Center of Excellence
At Weber Shandwick, we know that the patient journey for women is rarely linear. The healthcare system is often stacked against them due to a lack of literature, inadequate training, and medical dismissal. We aren’t just aware of the gaps – we’re working to close them. We evaluate the landscape to understand how women circumvent these barriers online, uncovering opportunities to partner with clients on revolutionary work in women’s health.
How Reddit Empowers Women’s Health
When traditional clinical settings leave questions unanswered and medical issues disregarded, women build their own health ecosystems. While there’s a broader cultural push to return to analog and rely on offline networks, sensitive health topics are proving to be the exception. In fact, women on Reddit are more comfortable talking about their bodies on the platform than with their own friends and families.
Our newest report with Reddit explores this fundamental shift in patient behavior and the unexpected ways peer support is intersecting with the digital landscape.
Download the 2026 report
Understanding the evolving women’s health landscape is critical for healthcare brands and leaders. Our research sheds light on nuanced dynamics shaping the modern patient experience. Download the full report to discover actionable insights and learn how to authentically engage and support today’s empowered patient.
There is a historical lack of understanding about women’s health, so it’s no wonder that women seek information and community beyond traditional resources. As was featured in MM+M, Weber Shandwick’s Women’s Health Center of Excellence initially partnered in 2025 with Reddit to shed new light on what’s happening. Our first report uncovers key insights that can help brands and healthcare leaders meet women where they are. Download now to stay ahead of the conversation.