Kellogg’s Club Breakfast repositioned cereal from a functional staple to a culturally relevant symbol of active, joyful living – proving that even the most everyday products can earn a place in culture when rooted in real human insight.
Stephen leads a team of specialists in corporate change and culture and has overseen the growth of United Minds across the EMEA region. He is trusted advisor and counsellor to corporate boards and executive leadership teams, counseling clients across a wide range of sectors on ways to address challenges around business performance and employee experiences. His clients…