Influencer & Media Network Mapping

Influence is a network, not a list. Map the real ecosystems of influence surrounding a brand, category or issue, using network science, behavioral data and media analysis to reveal who the audience listens to and why—enabling engagement with the right voices, not just the loudest ones.

Identify influencers with purpose

We look beyond follower counts to identify influential voices by analyzing networks, relationships and audience overlap. With network analysis and quality controls like bot filtering, we surface voices with real authority — helping you make smarter selections and set clearer expectations for impact.

Find the nodes that move the narrative

We use social graphing, citation mapping and engagement analytics to pinpoint high-impact individuals, journalists, creators and platforms—surfacing both obvious and overlooked influencers with real pull, not just reach.

Match the messenger to the mindset

We don’t just ask who has influence—we ask: influence over whom? Our analysis ensures the influencers and outlets you activate are trusted within the specific communities you’re trying to reach—grounding strategy in cultural fit, not guesswork.

We deliver audience-aligned influencer strategies, media targeting plans and relationship maps built for activation. Whether the goal is earned amplification, third-party validation or issue alignment, we help brands plug into the networks that drive outcomes.

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Meet our experts

  • Joe Colacurcio

    Joe Colacurcio

    Senior Vice President, Analytics & Insight Central Region

  • Joshua Wu

    Joshua Wu

    South Region Analytics and Intelligence Team Lead

  • Bing Ge

    Bing Ge

    Analytics & Intelligence Lead – East

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