Cannes Archive

Cannes: A Legacy of Lions

La Croisette at Cannes has long been a source of inspiration and a showcase for the world’s most impactful creative work. For Weber Shandwick, it represents a rich history of celebrating and contributing to that standard of excellence. As the most awarded PR agency at the festival for the past three years, our legacy includes over 250 Cannes Lions and the PR industry’s first-ever idea-led Grand Prix in the Brand Experience & Activation category. This archive honors that history and the groundbreaking work that has defined our presence at the festival over the years.

Insights and thought leadership

Q&A with Cannes PR Lions jury chair Tom Beckman

Weber Shandwick’s global chief creative officer outlines his approach to overseeing judging for this year’s PR Lions and how the winning work will reflect the evolution of creativity in general, especially in the context of earned media.

Weber Shandwick wins first-ever, idea-led Grand Prix at Cannes for Kellanova’s Pop-Tarts: The First Edible Mascot

Among our 35+ Lions we’re thrilled to be honored with TWSC’s first-ever, idea-led Grand Prix for our work with client Kellanova, on The First Edible Mascot. This year’s top honor at the 2024 Cannes Lions International Festival of Creativity also marks the first time a PR agency has won the Grand Prix in the Brand Experience & Activation category.

Cannes Report 2024

We went to Cannes to distill a week’s worth of sessions and creative best practice down to actionable insights and trends that push the industry forward. Here is a glimpse of 2024’s trending talks and winning work.

The Weber Shandwick Collective Is Most Awarded PR Agency at 2023 Cannes Lions International Festival of Creativity

TWSC was awarded 41 Lions across 19 categories at the 2023 Cannes Lions International Festival of Creativity in partnership with its clients, including two Grand Prix, seven Gold Lions, 12 Silver Lions and 20 Bronze Lions.