Cambiando Modelos A.C.
Project: All Inclusive Runway
Putting the runway back in the spotlight
After a successful first show in 2019, a second edition the year following was not possible due to the pandemic. Our team’s communication and public relations work needed to help make it relevant again.
01The challenge
In addition to positioning All Inclusive Runway as the leading disability and inclusion and fashion initiative in Mexico, we needed a strategy to communicate the event’s focus in an appropriate manner by involving the Inclusion Committee of Weber Shandwick Mexico.
02The solution
We worked with Cambiando Modelos A.C., a civil association and talent agency that promotes their inclusive models in the world of advertising, fashion and communication – and Kadima A.C., a civil association that pushes inclusion and active participation of children, youth and adults with disabilities.
Making disability and inclusion visible in fashion
The All Inclusive Runway positioned itself as a professional fashion event and became the benchmark for inclusion fashion in Mexico. We joined forces with a great mix of designers, influencers and relevant partners via the runway.
03The impact
All good things begin without barriers
The runway sparked both conversation and awareness about diversity. The campaign received over 184M impressions and was covered in 250 publications, with 14 interviews in top tier outlets.
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