The challenge
01
Due to the generational and systemic history of slavery and racial injustices in the United States, family history research can be challenging for the African American community, with many believing the hurdles are too great to make meaningful family history discoveries.
The solution
02
Ancestry digitized and made free over 3.5M documents from the Freedmen’s Bureau, the Civil War-era federal agency established to help formerly enslaved people transition from slavery to citizenship.
A shared reflection on U.S. history
While digitizing Freedmen’s Bureau records, Ancestry discovered Wilson’s letters and used Ancestry’s genealogical tools and robust collection of historical records to find his modern-day descendants and rekindle those lost connections. By finally delivering Wilson’s letters, Ancestry not only helped complete a single family’s story, but transformed their journey into A Dream Delivered: The Lost Letters of Hawkins Wilson, a shared reflection on our nation’s history in a documentary film.
The impact
03
A reunion more than a century in the making
A Dream Delivered: The Lost Letters of Hawkins Wilson resonated with Americans with 2.7M film views. Our outreach efforts resulted in 1.8B media impressions (surpassing KPIs by 300%). Ancestry was inserted into national conversations while bringing awareness to Juneteenth and the struggles the African American community experiences when searching for family history.