Services
Social is more than a channel; it’s a dynamic ecosystem of communities, and influencers play an essential part, shaping culture and helping brands choreograph their place in culture in it. So we leverage them not to simply spread a story but to craft the story arc, embedding creators already part of target communities and cultural conversations and activating them across the full social funnel (paid, owned and earned).
Channel & content strategy
We define who the audience is using verified demographic, purchase and intent signals. We understand what the audience cares about and how they engage by analyzing their real conversations and behaviors online. Then we translate those insights into channel and content strategies across data-backed channels (paid, owned, earned).
Influencer identification
Anchored by Acxiom – the world’s largest ethically sourced, identity-based data spine – our suite of AI-based cultural trend and influencer identification tools provides a deep understanding, not just of which influencers your audience is following, but which influencers and types of social content elicit the most engagement.
Negotiations & contracting
Once we identify and collectively align on the best influencers to help tell and shape our story, we handle contracting to get them on board as quickly as possible.
Creative collaboration
We know that the best branded influencer content feels authentic to that influencer and their channel. We work together to ensure that the brand message shines through, while retaining the characteristics that make the influencer’s audience love and trust them in the first place.
Social & influencer playbooks
We translate a brand’s role in culture into social-first behaviors. Defining how the role comes to life in a repeatable, intentional way for the brand to contribute value to culture and communities. This includes tone of voice, visual guidelines, measurement frameworks and prescriptive global governance toolkits for synergy and consistency across markets.
Our work
Making an impact clients can see and feel throughout their business
Let’s discuss your ambitions
Culture. Creator. Influencer. Earned. It’s the lexicon leading the new era of marketing. And we are the agency for that era. We’ve got the expertise, and a proven, proprietary, AI-enabled approach to build your brand, build your business and build your reputation.