Campaigns & Activations

Turn campaigns into culture and moments into momentum.

Campaigns and Activations at Weber Shandwick

Services


From 360-degree campaigns to made-for-media events, we help brands and companies launch new products and reinvigorate existing ones, reach new audiences and make marquee events a moment for massive impact.  

In-house design

In today’s short-form-driven media landscape, sometimes the visual is the only story you get to tell. From illustrating books to designing collectible figures to creating pixel-perfect event collateral, our team of world-class designers and art directors understands the power of strong visuals in bringing stories to life.  

In-house production

Whether it’s an event, a TV commercial or a never-before-seen, limited-time product offering, our in-house production experts bring even the wildest concepts to the real world. 

Media relations

Our campaigns and activations are designed to earn attention, and our team of media relations experts – with expertise across sectors and verticals – ensures that our work connects meaningfully with the right audiences and communities. 

Our work

  • Desktop displaying Dove Mom Experience Translator tool converting parenting skills into job skills, highlighting Weber Shandwick’s AI-driven campaign supporting mothers reentering the workforce

    DOVE Chocolate

    Proving mom skills are job skills through AI

    DOVE set out to develop a resonant, earned-first concept that would blend its purpose — uplift and empower women, everywhere and everyday — by demonstrating the brand's commitment to moms and young female professionals amidst the backdrop of Mother's Day.

    View project: Proving mom skills are job skills through AI
View case studies

Making an impact clients can see and feel throughout their business

“They stood out for their ability to match the scale of our ambition. They also have a mindset that aligns with our brand-building philosophy: global in vision, local in voice and culturally fluent by design. And they have been a partner for over 20 years.”

Andy Pharaoh

VP of Corporate Affairs and Sustainability, Mars

“I’m proud of the work we’ve done together to elevate brand storytelling, not just creatively, but culturally. From the breakthrough Pringles Big Game execution to the Pop-Tarts Edible Mascot that earned recognition at Cannes Lions, the impact went far beyond the awards. What unlocked that? A shared understanding of the business challenge, and a decision to slow down and really listen. We anchored the work in real consumer insight before jumping to execution. That discipline made the creative stronger and made us better partners. It’s a great example of what happens when you trust the process, push for excellence, and stay focused on the impact you’re there to create.” 

Charisse Hughes

Chief Growth Officer, Kellanova

“As we continue to grow, we were looking for a partner that understands both our heritage of durability as the leading workwear brand as well as our enduring commitment to honor and advocate for the tradespeople whose hard work shapes our most beloved and iconic shared experiences. The Weber Shandwick team’s personal passion, experience and expertise combined with their advanced technology and capabilities to deliver precision, speed and scale made them the right choice to help us navigate our next chapter.” 

Susan Hennike

Chief Brand Officer, Carhartt

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Let’s discuss your ambitions

Culture. Creator. Influencer. Earned. It’s the lexicon leading the new era of marketing. And we are the agency for that era. We’ve got the expertise, and a proven, proprietary, AI-enabled approach to build your brand, build your business and build your reputation.

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