Community-driven audience insights
We analyze how audiences form communities, who influences them, and what conversations shape behavior. Using social and earned data, we identify distinct groups, key voices and shared interests that define how audiences engage with brands and culture. This analysis provides a grounded understanding of audience structure and motivations that informs planning, messaging and activation decisions
From segments to social ecosystems
We go beyond demographics — mapping the communities your audiences inhabit. By blending survey insights, Acxiom data, social listening and media signals, we surface shared values, behaviors and motivations that define how influence travels within and across groups.
We also trace how these communities move, shift and decide, pinpointing what drives awareness, trust and action — insights that help teams deliver messaging that feels native, not intrusive, reduces friction and maximizes relevance.
Insights that drive connection — not just reach
Community intelligence becomes an activation-ready blueprint— powering creative, influencer strategy and media planning to ensure your message moves through the networks that matter most.
Featured work
Meet our Intelligence & Analytics leaders
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Anna Flashman-Fox
Head of Creative Services
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Allison Giacomini
Head of Performance Marketing
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Bing Ge
Analytics & Intelligence Lead – East
Let’s build what’s next together
Whether you have a project in mind or want to talk possibilities, let’s connect