Ridhi oversees a worldwide team that harnesses data-driven insights to optimize strategies and deliver scalable solutions for dynamic, fast-moving clients. With 16 years of analytics experience and 11 years in communications, she plays a key role in helping clients deeply understand their audiences. A member of 4A’s Measurement Committee, Ridhi has held leadership roles at Zenith, GroupM and American Express, earning multiple awards for her contributions.
CEO, Mexico, Corporate Positioning & Brand
President, Advisory Lead Americas; Social Impact & Sustainability Lead
President, Advisory Lead Americas; Corporate Reputation Lead