Luiza Cirino

Analyst, Strategic Planning - São Paulo

With a focus on Neuromarketing, Luiza has built her expertise across integrated communications since 2020, working in client service, media relations, influencer marketing, internal communications and social media. Luiza holds a degree in Advertising, a postgraduate degree in Neuromarketing, and an MBA in Competitive Intelligence and Marketing Innovation.

Luiza Cirino

Analyst, Strategic Planning - São Paulo

When did you start working
at Weber Shandwick?

I joined Weber Shandwick in 2021 as a Junior Associate and advanced within the healthcare practice until reaching a senior role, focusing on PR and influencer marketing. Since June 2024, I have been working as a Strategist, leading integrated communication plans mainly in the banking sector in addition to other agency clients.

In five words or less, how would you describe your Weber Shandwick colleagues?

Creative, fun, empathetic, and team players.

If you weren’t working in this industry, what would you want to do?

Communication and advertising fascinate me because they allow me to experience many professions in one, thanks to the diversity of clients and projects. But if I weren’t in this industry, I would probably be a writer or a psychiatrist.

What’s the best piece of career advice you’ve ever gotten?

“Don’t be afraid to stand up for yourself or to sell your ideas. Your career is built on your voice and the confidence in what you deliver.” – advice from Mayra Alves, my mentor in neurosales and positioning, during a conversation that shifted how I see my strategic role.

What’s your favorite restaurant in São Paulo?

Pappa Gohan, in São Caetano do Sul/SP. It’s a Japanese restaurant with a simple and authentic concept.

What’s your favorite way to unwind in your free time?

Reading. I get lost in fantasy, romance, and suspense books – my favorite genres to relax and disconnect from daily life.

Do you do any charity or volunteer work?

I volunteer at a cat-only veterinary clinic, supporting social media management and occasionally helping hands-on with the animals. The project offers spay/neuter programs for stray cats and pets from low-income communities, in addition to partnerships with NGOs.

Where would you love to travel in the world to gain inspiration?

I’d love to visit Asian countries, exploring new strategic approaches to communication beyond the Western perspective. I also dream of traveling to Italy, Thailand and Egypt.

Image of Luiza standing with two people dressed as scary clowns

What’s something surprising people might not know about you?

I’m passionate about horror movies; they are my comfort movies. Whenever I’ve had a stressful day, I pick one to watch before bed because they actually calm me down.

What’s the best thing you’ve ever seen happen inside the
Weber Shandwick offices?

Seeing the team united in social impact projects, such as T-Search and the Trans March of São Paulo. It’s inspiring to witness how everyone comes together to turn communication
into a tool for positive impact.

A snake, after all, does not mourn its skin.

Carissa Broadbent, "The Ashes & the Star-Cursed King"

Interested in joining us? Search our opportunities here.

Luiza Cirino

Analyst, Strategic Planning - São Paulo

Luiza Cirino

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