Lanyu Liu

I majored in environmental science at college.

Making some mediocre music from a non-talent that
no one would pay a penny to listen.

Don’t judge anything before you have really observed
or experienced it and don’t be afraid to make comments
even if it’s not within your expertise.

Bicycling across the city, from cultural relics to
metropolis skylines.

I would often cite Maslow’s hierarchy of needs in
pitch proposals and build brand communications
narratives by linking their products to different
layers of needs among their target consumers, from
functional to emotional.