Adam Ferguson

I’m a boomerang, but I initially started in 2015.

Pre-Covid, the creative team made the Weber Shandeck. Imagine a typical cubicle space that had been flipped to look like a Hamptons-style patio, complete with wooden decking and a grill. We even paneled the windows with a Hamptons beach scene for full effect. Our team entered this into one of those Captivate promos we saw on an elevator screen and we won free breakfast for the office.

Authentic. Accountable. Empathetic. Savvy. Entertaining.

There are so many things I would still like to explore… I would have loved to have been a meteorologist or a beat reporter for a newspaper. Outside of that, I would probably still be in the arts of some kind, either in theater or as a photographer.

I wrote and published a book when I was in my 20s. I used to be very self-conscious about it, but I actually read it this year for the first time in almost two decades, and I was proud of myself. It was cathartic.

We once did a MilkPEP social content shot for the Olympics at the top of Mount Hood, a dormant volcano outside of Portland. A vehicle was able to drive us part way up the mountain, but from the top, we had to “skim” our way down in the snow because we didn’t have skis.

I would love to go to Athens to visit the Parthenon and the numerous other Greek temples honoring the ancient gods and goddesses. The amount of history that has happened there is incredible.

I have two: “You should be the highlight of every client’s day.” and “When you have a free day, take it.”

I like to lay on the floor and listen to records — mostly film scores or modern composers, but also environmental sounds, like thunderstorms. I’ve been collecting records for almost thirty years.

There are many things about Chicago that I love, but two really stick out: the ocean lake and Chicago winters. I love the first because it’s such a living, breathing thing — it can be both dangerous or serene, and I love that the color changes by the day. As for the winters, I love that when it’s cold outside, everyone else stays inside — so when you’re the only one out, it feels like the city is yours.

Not my favorite, but probably most-used is “We’ll figure it out.”