Understanding social and environmental impact has become an integral part in the development of a long-term business and communication strategy. Consumers have become increasingly sensitive to the CSR performance of companies, and have leveraged their purchasing power, voting with their feet when unethical practices are exposed. The major threats to our society and the environment that sustains it are human induced or exaggerated by human behavior. It has been predicted that unless we make dramatic changes, by 2050 seas will be emptied of fish stocks, forests will be destroyed and freshwater supplies will be scarce and polluted.
Our creaking planet will also have to sustain three billion more people in an unstable climate, perpetuating poverty and inequality. What risk does this present to your clients? Are you advising them to manage and reduce their social and environmental footprint? And how are you helping to communicate their efforts?
Planet 2050 is Weber Shandwick's specialist global Corporate Responsibility and Sustainability group. We work closely with our Social Innovation colleagues around the world drawing upon the unrivalled corporate responsibility expertise within the Weber Shandwick network.
We can help our clients prepare for the challenges ahead, from strategy, stakeholder engagement and benchmarking, to consumer marketing and media relations. Our team straddles the whole of the business from healthcare, financial and consumer to corporate communications, since corporate responsibility only works when it becomes a ‘core DNA’ activity across an entire company. Planet 2050. It's about changing cultures as well as communications.
Our services include:
- Profile raising of CSR and sustainability programs
- CSR vision/strategic road mapping
- Advice on stakeholder engagement & NGO partnerships
- Competitor mapping
- New product launches
- Internal CSR communications
- Issues monitoring & management
- Research
About Social Innovation. Social Innovation is the global specialty group guiding Weber Shandwick's efforts to deliver exceptional value to clients interested in corporate social responsibility, sustainability, strategic philanthropy, cause marketing and nonprofit branding, positioning and advocacy. The group seeks to
embed innovative communications programs and principles in our clients' businesses, in consumer experiences and throughout nonprofit advocacy to maximize their return-on-investment (ROI) and demonstrate impact through three specialized teams:
Planet 2050, the Greenhouse, and Social Impact. It also includes a global think tank called the
Moso Lounge where people from every corner of the Weber Shandwick world use the latest in collaborative, real-time micro-blogging to debate and deliver ideas that are good for our clients and the world at large.