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Joy Farber Kolo
Joy Farber Kolo is Chief Innovation & Integration Officer at The Weber Shandwick Collective, where she’s architected the agency’s end-to-end framework for modern integrated communications — translating complexity into clarity and driving commercial and reputational impact for clients.
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Robyn Adelson
Robyn has built her career on a conviction that the best ideas earn their way into people’s lives and that the teams behind them matter just as much as the work itself. As chief strategy officer, her remit spans both strategy and creative, she has happily spent her career building earned-first creative capability across the…
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Turning a private habit into a public spectacle
Nearly 60% of Americans check their pee to gauge hydration, yet most do nothing about it. Liquid I.V. looked to interrupt this national complacency. The Big Game became a national wake-up call, transforming a private bathroom moment into an active hydration movement.
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Turning a global festival into a community platform
Latina Foreva Collection was an open call, inviting Latino-owned businesses to create pieces inspired by the colors, culture and identity of their countries — bringing back the pride fans wanted represented and a place for them to express it.




