Reconnecting with New Yorkers’ pride
Skeptical New Yorkers required credibility through trusted outlets. A new generation of luxury travelers needed proof the Waldorf Astoria was relevant – not a relic, but a new standard.
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Lindsay Hughes
Lindsay has spent her entire career on the agency side and has had the benefit of leading integrated, global AOR engagements for some of the worlds most loved and admired companies and brands. While the work has always been thrilling, the people—internal teams and client partners—behind the work have always been Lindsay’s greatest source of…
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How a 60-year-old breakfast icon won college football
Forget slapping a logo on a stadium. Pop-Tarts transformed a standard bowl sponsorship into a multi-year cultural phenomenon by doing the unthinkable: inventing the world’s first Edible Mascot and sacrificing it on live television.
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Horse Power for the Year of You
For a bank defined by its iconic horse logo, the Year of the Horse was the perfect cultural moment for Lloyds to bring its ‘moving people forward’ brand belief to life. We created an authentic in-person experience that drove meaningful engagement, awareness and earned impact.
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Weber Shandwick @ Cannes 2026
Prepare to be inspired – and energized by amazing work.
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Code + Culture
Data, tech and AI in modern marketing
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Emily Caruso
Emily Caruso is an experienced corporate communications and business strategist. She specializes in helping organizations to identify and successfully leverage opportunities to improve the employee experience and increase productivity, with a focus on navigating complex environments.
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