Paul Furfari

Head of Crisis & Issues, New York

A senior leader within Weber Shandwick’s crisis and issues management practice, Paul advises executive leadership teams, providing expert counsel to organizations navigating complex and high-stakes reputational threats. With extensive experience in crisis communications, he excels at developing strong, unified strategies that protect business interests and build resilience during periods of intense scrutiny, guiding clients through their most challenging moments.

Paul’s Story

Paul’s expertise extends to proactive crisis preparedness, where he designs and facilitates immersive crisis simulations to test and strengthen clients’ response capabilities. He provides critical feedback on everything from response protocols to stakeholder messaging, ensuring communications are factual, empathetic and strategically sound. Whether managing the fallout from a product recall or countering unfair blame, his focus is always on mitigating reputational damage and safeguarding clients’ long-term standing.

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