Early risk & issue intelligence
We identify emerging reputational and operational risks by monitoring patterns in conversation, sentiment and media momentum — giving you time to act before issues peak.
From noise to foresight
We ingest and analyze data across sources — news cycles, search trends, social platforms, legislative activity — to surface emerging risk patterns and capture context others miss through a continuously evolving signal library.
Not all risks are equal
We tailor our risk analysis by audience and issue — whether it’s regulatory exposure, cultural backlash, misinformation or operational missteps — by aligning risks to stakeholder sensitivities (e.g. consumers, policymakers, investors) and helping brands prioritize what matters most.
Real-time monitoring and predictive dashboards flag potential flashpoints before they escalate — paired with historical case libraries and media simulations to pressure test scenarios and prepare responses.
Featured work
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Taking a summer staple into cooler weather
View project: Taking a summer staple into cooler weatherHow does a charcoal brand stay hot when grilling season goes cold? To keep Kingsford top of mind, we invaded culture, launching Slow Burn: a limited-edition luxury fragrance.
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Making Cat Dads irresistible
View project: Making Cat Dads irresistibleTEMPTATIONS and PEOPLE Magazine collaborated to created something neither could have owned alone: the Sexiest Cat Dad Alive, a first-ever category inside one of America’s most iconic media franchises.
Meet our experts
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Bing Ge
Analytics & Intelligence Lead – East
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Izzy O’Neill
Digital Strategy & Experience Lead, NA
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Allison Giacomini
Head of Performance Marketing
Let’s build what’s next together
Whether you have a project in mind or want to talk possibilities, let’s connect