Identify influencers with purpose
We look beyond follower counts to identify influential voices by analyzing networks, relationships and audience overlap. With network analysis and quality controls like bot filtering, we surface voices with real authority — helping you make smarter selections and set clearer expectations for impact.
Find the nodes that move the narrative
We use social graphing, citation mapping and engagement analytics to pinpoint high-impact individuals, journalists, creators and platforms—surfacing both obvious and overlooked influencers with real pull, not just reach.
Match the messenger to the mindset
We don’t just ask who has influence—we ask: influence over whom? Our analysis ensures the influencers and outlets you activate are trusted within the specific communities you’re trying to reach—grounding strategy in cultural fit, not guesswork.
We deliver audience-aligned influencer strategies, media targeting plans and relationship maps built for activation. Whether the goal is earned amplification, third-party validation or issue alignment, we help brands plug into the networks that drive outcomes.
Featured work
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Taking a summer staple into cooler weather
View project: Taking a summer staple into cooler weatherHow does a charcoal brand stay hot when grilling season goes cold? To keep Kingsford top of mind, we invaded culture, launching Slow Burn: a limited-edition luxury fragrance.
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Making Cat Dads irresistible
View project: Making Cat Dads irresistibleTEMPTATIONS and PEOPLE Magazine collaborated to created something neither could have owned alone: the Sexiest Cat Dad Alive, a first-ever category inside one of America’s most iconic media franchises.
Meet our experts
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Anna Flashman-Fox
Head of Creative Services
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Bing Ge
Analytics & Intelligence Lead – East
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Joshua Wu
South Region Analytics and Intelligence Team Lead
Let’s build what’s next together
Whether you have a project in mind or want to talk possibilities, let’s connect