Bing Ge

As the Analytics & Intelligence Lead for the East Coast, Bing Ge specializes in guiding consumer-packaged goods and healthcare clients through the evolving consumer landscape. Known for blending data-driven insights with creativity and curiosity, she delivers sophisticated measurement strategies across the full paid, owned, and earned ecosystem. Bing is at the forefront of the firm’s analytics evolution and is a key architect in integrating AI and agentic solutions into its research and measurement offerings. Her work is focused on transforming how data is used to deliver smarter, more predictive insights that prove tangible business impact for clients.