TWSC @ Cannes 2025
Prepare to be inspired – and energized by amazing work.
The Weber Shandwick Collective (TWSC) heads to the Riviera as the earned-first network committed to making the kind of ideas that make a difference. We look forward to a week of curated Cannes conversations and experiences that celebrate this year’s mind-bending, thought-provoking, impact-making creative work and the talented creators that make it.
Featured coverage
The Weber Shandwick Collective roars at 2025 Cannes Lions International Festival of Creativity
In combination with our Lions and our place on 111 shortlists, TWSC holds the distinction of being the most recognized PR agency for the third year running.
Q&A with Cannes PR Lions jury chair Tom Beckman
Weber Shandwick’s global chief creative officer outlines his approach to overseeing judging for this year’s PR Lions and how the winning work will reflect the evolution of creativity in general, especially in the context of earned media.
Cannes Report 2024
We went to Cannes to distill a week’s worth of sessions and creative best practice down to actionable insights and trends that push the industry forward. Here is a glimpse of 2024’s trending talks and winning work.
Brand Purpose as a Competitive Advantage
In a world of constant and reverberating change, the role of creativity is under a glaring spotlight. Today’s marketers and communicators must walk a tightrope in today’s polarizing market while driving a mindset shift that empowers innovation and new ways of working throughout the enterprise.
Join Susan Howe, CEO of the Weber Shandwick Collective and Stephanie Mehta, CEO and Chief Content Officer of Fast Company and Inc, and Katherine Lugar, Executive Vice President, Corporate Affairs, of Hilton Worldwide, as they sit down to dissect how the most innovative companies – including those on Fast Company’s annual Most Innovative Companies list – effectively leverage a core brand purpose as a wholesale differentiator.
2025 Cannes Entries
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The outfit of visibility
View project: The outfit of visibilityIn Brazil, 200 people go missing daily, yet this crisis remains largely invisible to society and policymakers. Traditional awareness methods, like missing persons flyers, fail to penetrate a media landscape dominated by entertainment and pop culture.
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Ensuring bodily autonomy in the digital world
View project: Ensuring bodily autonomy in the digital worldWhen the constitutional right to abortion was overturned in 2022, American women saw their rights blasted backwards 50 years — with 13 U.S. states enacting full abortion bans and many others significantly restricting the procedure.
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