Code + Culture
Data, tech and AI in modern marketing
Ignite growth where code meets culture.
Whether you’re reimagining campaigns, reshaping reputation or redesigning workflows, we fuse technology and culture to transform modern communications.
A core capability within Weber Shandwick, Weber I/O partners with ambitious leaders to unlock the full power of tech, data and AI. Built for today’s complexity, we deliver solutions where intelligence, innovation and cultural fluency converge—unleashing real outcomes, with velocity.
Anticipate what’s next
We help you navigate relentless technological change. By harnessing predictive power of AI and deep analytics and deep analytics, we empower your organization to anticipate what’s next and act with decisive confidence.
Build bold experiences.
We fuse deep human insights with emerging technology to build meaningful campaigns and digital experiences. The goal is to create work that captures attention, inspires action and earns its place in culture.
Accelerate measurable growth
We architect AI-optimized strategies that deliver with precision and pace. Every channel is fine-tuned to ensure your investment creates measurable impact and turns audience engagement into real growth.
Intersecting
Code
& Culture
I/O Capabilities
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Human-first, AI-powered programs that upskill teams, pair real needs with the right tech, and turn proven pilots into everyday practice.
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Intuitive, integrated experiences that capture attention and convert—fusing design, development and emerging tech to propel brands forward.
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High-impact media campaigns fueled by first- and third- party insights, continuously tested and tuned to turn every impression into tangible growth.
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Data-driven foresight that transforms signals into strategy—uncovering patterns, quantifying impact and enabling faster, smarter decisions across every channel.
Weber I/O case studies
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Star in your own AI adventure
View project: Star in your own AI adventureA world technology first, using AI to place the audience in the ad and grow fame for Qatar Airways.
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Internal AI transformation for education
View project: Internal AI transformation for educationI/O shaped a prestigious university’s AI transformation narrative, community engagement strategy and L&D approach for students, faculty and staff.
Meet the team
Get to know the leaders who make the work work.
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Patrick Chaupham
Global Lead, I/O Consulting
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Dotan Limon
Chief Product Officer
Our I/O Approach
Human First.
We know first-hand that technology can be deployed overnight, but true Gen AI transformation requires new sensibilities. This isn’t just about giving teams new tools; it’s about fundamentally reimagining how organizations create and collaborate. Our approach ensures change is adopted, not just announced, turning ambitious goals into lasting enterprise capability.
Built for Speed.
Our transformation model—Orient, Pilot, Redesign—is designed to help you adopt new capabilities with speed and purpose. We replace endless theorizing with an engine for action, using rapid pilots to test, learn, and prove value quickly. This iterative approach ensures momentum and gives you the confidence to make bold decisions, faster.
AI, Applied
AI-powered comms and marketing isn’t a future state. It’s now. We partner with clients to test narratives against synthetic audiences, showing what resonates before it ever goes public. We audit how LLMs portray brands and design earned strategies to reshape those depictions. We build custom agents and design orchestrated workflows that transform how client organizations deliver impact.
Let’s build what’s next together
Whether you have a project in mind or want to talk possibilities, let’s connect.