To create the world’s first TV ad that lets you become part of the adventure. Not as simple as it sounds (and it doesn’t even sound that simple).

Qatar Airways and Weber I/O unveiled a global “AI Adventure” film that leverages real-time digital—twin technology to deliver immersive, personalized experiences.

The industry-first campaign makes consumers the star of the show—inserting them into an emotional love story and reinforcing Qatar Airways’ commitment to customer—centric innovation. These pioneering AI capabilities showcase the brand’s inventive spirit and prove there’s no limit to how far a dream can take you.

Qatar Airways alongside Weber I/O unveiled a new global ‘AI Adventure’ film which utilizes state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.

To ensure the technology worked across all genders and ethnicities, we trained our custom face—swap engine to detect and match each user’s skin tone in real time. Upon photo upload, the system compensated for lighting, sampling the user’s natural hue and applying it live to every clip—so the final video looks authentically true to life for everyone.