Challenge
01
Put the plight of working mothers on the public agenda.
Services
02
For working mothers around the world, taking time off is unthinkable. We created ‘The Right to Rest and Recover’ – a full-funnel creative campaign for perception and behaviour change, rolled out across multiple activation points, including video, social media, digital, website and PR.
Solution & Impact
03
At launch, Theraflu’s campaign had an immediate impact. Following its press launch, ‘The Right to Rest and Recover’ was featured in over 40 publications with a reach of over 45 million people.
A nationwide training and mentoring programme was established to recruit up to 100 female brand ambassadors, community leaders and knowledge-sharers to practically help support working mothers.
