Code + Culture
Data, tech and AI in modern marketing
Ignite growth where code meets culture.
Whether you’re reimagining campaigns, reshaping reputation or redesigning workflows, we fuse technology and culture to transform modern communications.
A core capability within Weber Shandwick, Weber I/O partners with ambitious leaders to unlock the full power of tech, data and AI. Built for today’s complexity, we deliver solutions where intelligence, innovation and cultural fluency converge—unleashing real outcomes, with velocity.
Anticipate what’s next
We help you navigate relentless technological change. By harnessing predictive power of AI and deep analytics and deep analytics, we empower your organization to anticipate what’s next and act with decisive confidence.
Build bold experiences.
We fuse deep human insights with emerging technology to build meaningful campaigns and digital experiences. The goal is to create work that captures attention, inspires action and earns its place in culture.
Accelerate measurable growth
We architect AI-optimized strategies that deliver with precision and pace. Every channel is fine-tuned to ensure your investment creates measurable impact and turns audience engagement into real growth.
Intersecting
Code
& Culture
I/O Capabilities
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Human-first, AI-powered programs that upskill teams, pair real needs with the right tech, and turn proven pilots into everyday practice.
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Intuitive, integrated experiences that capture attention and convert—fusing design, development and emerging tech to propel brands forward.
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Winning in culture is rooted in understanding, expertise, perspective and data-fueled predictions. At the heart of our approach is a belief that to earn value – belief, business, loyalty – you must contribute value. Our strategic foundation often begins with translating a brand promise into a meaningful, repeatable brand behavior. We call it a cultural…
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The traditional creative paradigm has shifted. Ideas need to be built earned-first, with paid functioning as the amplifier. That takes a different kind of creative muscle. And it’s one we’ve honed among multi-dimensional teams of writers, creators, artists, producers and technologists. The results speak for themselves.
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Today’s media doesn’t move in silos – it moves in sync. It’s a dynamic, interconnected network powered by people, platforms and algorithms. That’s why we use an integrated media approach: combining paid, earned, owned, social and influencer to help brands drive cultural relevance at speed and scale.
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Our Influencer & Social marketing approach is built on the principle that social is more than a channel — it’s a series of intertwining communities that both respond to, and feed into, a brand’s narrative. We leverage influencers not to simply spread a story but to shape the story arc, embedding community-relevant creators across the…
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Content – in its many forms – is a cornerstone of marketing communications. But in an algorithm- and AI-shaped media network, content doesn’t get surfaced – or achieve reach – because you’ve spent the most; it gets surfaced because it’s the most relevant to the query, the moment and the culture. That’s why our approach…
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From 360-degree campaigns to made-for-media events, we help brands and companies launch new products and reinvigorate existing ones, reach new audiences and make marquee events a moment for massive impact. Bespoke, cross-disciplinary teams come together to design and deliver culture-shaping, reputation-building, commerce-moving work.
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High-impact media campaigns fueled by first- and third- party insights, continuously tested and tuned to turn every impression into tangible growth.
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Data-driven foresight that transforms signals into strategy—uncovering patterns, quantifying impact and enabling faster, smarter decisions across every channel.
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We partner with organizations to protect and elevate their reputation, establish industry leadership, and drive measurable business impact. In today’s dynamic and complex environment, we leverage data-driven insights, advanced AI, and expert human analysis to uncover, understand, and address evolving stakeholder expectations.
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We help clients lead and adapt at the intersection of politics, business and culture. In a world where the routine can become political and values are expected to match action, we craft integrated public affairs strategies that protect license to operate, shape policy outcomes, and build durable trust.
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Leading and changing organizations is complex. High stakes situations collide with human reactions — a recipe for risk, but also growth, resilience, and innovation for your business and your people. We help you navigate large-scale transformation so you can move swiftly toward your mission, empowering leaders and teams to deliver more value.
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From geopolitical conflicts to corporate crises, we deliver precision-driven crisis and issues management strategies to protect reputation, communicate with impact and build trust. With extensive expertise in complex global matters ranging our team equips brands and executive leaders with the counsel and tools to anticipate and protect reputation under pressure and emerge stronger than before.
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Navigating business transactions requires strategic, integrated communications to drive alignment, protect reputation, and maintain continuity. We help organizations manage complexity during mergers, leadership transitions, and large-scale change—engaging and empowering employees, articulating value to investors and stakeholders, and leveraging data-driven insights to align business goals with stakeholder needs for long-term success.
Weber I/O case studies
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Star in your own AI adventure
View project: Star in your own AI adventureA world technology first, using AI to place the audience in the ad and grow fame for Qatar Airways.
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Internal AI transformation for education
View project: Internal AI transformation for educationI/O shaped a prestigious university’s AI transformation narrative, community engagement strategy and L&D approach for students, faculty and staff.
Meet the team
Get to know the leaders who make the work work.
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Patrick Chaupham
Global Lead, I/O Consulting
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Dotan Limon
Chief Product Officer
Our I/O Approach
Human First.
We know first-hand that technology can be deployed overnight, but true Gen AI transformation requires new sensibilities. This isn’t just about giving teams new tools; it’s about fundamentally reimagining how organizations create and collaborate. Our approach ensures change is adopted, not just announced, turning ambitious goals into lasting enterprise capability.
Built for Speed.
Our transformation model—Orient, Pilot, Redesign—is designed to help you adopt new capabilities with speed and purpose. We replace endless theorizing with an engine for action, using rapid pilots to test, learn, and prove value quickly. This iterative approach ensures momentum and gives you the confidence to make bold decisions, faster.
AI, Applied
AI-powered comms and marketing isn’t a future state. It’s now. We partner with clients to test narratives against synthetic audiences, showing what resonates before it ever goes public. We audit how LLMs portray brands and design earned strategies to reshape those depictions. We build custom agents and design orchestrated workflows that transform how client organizations deliver impact.
Let’s build what’s next together
Whether you have a project in mind or want to talk possibilities, let’s connect.