Joseph Sorrentino

Intelligence + Analytics Lead, NA

Joseph leads the Intelligence and Analytics in North America, helping brands translate complex data into clear, actionable strategy. With a background spanning media measurement, audience research and AI-powered insights, he designs systems that connect cultural relevance to real business outcomes. Joseph’s work focuses on advancing how organizations model impact, predict risk and understand the communities shaping their brands—moving beyond vanity metrics to more meaningful indicators of influence and effectiveness.

Joseph’s Story

Joseph has led strategic insights and measurement work for some of the world’s most recognized brands across tech, healthcare, automotive and CPG. Notably, he guided intelligence and analytics efforts across General Motors’ portfolio—including Chevrolet, GMC, Cadillac and Buick—supporting brand, corporate and innovation priorities. He is also one of the creators of Weber Shandwick’s Media Network Mapping solution, which helps brands understand the ecosystems, narratives and influence networks that define modern culture and drive decision-making.

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