Ridhi Malhotra

Ridhi oversees a worldwide team that harnesses data-driven insights to optimize strategies and deliver scalable solutions for dynamic, fast-moving clients. With 20 years of analytics experience and 15 years in communications, she plays a key role in helping clients deeply understand their audiences. A member of 4A’s Measurement Committee, Ridhi has held leadership roles at Zenith, GroupM and American Express, earning multiple awards for her contributions.