Insights

Weber Shandwick’s global team of professionals not only helps clients develop differentiated thought leadership platforms; many of our team members are viewed as thought leaders themselves. Weber Shandwick professionals are published and quoted on a diverse array of topics, such as clean technology, consumer marketing, corporate social responsibility, interactive and emerging media, Baby Boomer trends, reputation management, conducting public relations in Asia, and many other areas.

In addition, our global research studies shed light on trends affecting communications now and in the future. Through our recent research initiatives, we have identified Advocates and what motivates these influential individuals; studied European attitudes toward consumer technology; recognized the emergence of a new “Creativity Economy;” examined trends in CEO turnover; and garnered insight on what shapes company and executive reputations and how organizations can safeguard this critical asset.