The challenge
01
SKITTLES released its newest innovation – SKITTLES Littles – challenging us to launch it in a way that builds equity and engages our community through the product’s novel size and scale to reach new fans in Gen Z.
The solution
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We SKITTLES-ified and maximized the design and function a New York City micro-apartment of 353-square-feet, putting it back on the market for one lucky fan to live in for one-year rent free – with SKITTLES covering all of the costs.
Leaning into new product size and scale to break through with design
We tapped into Gen-Z’s favorite maximalist designer Dani Klari to help redesign the space inspired by SKITTLES Littles and help tell the story through scroll-stopping content. To give fans the ultimate insider look of the space before it went up for rent, we brought in Caleb Simpson, known for getting stranger to tour their NYC spaces.
The impact
03
Driving Maximum Imapct for SKITTLES Littles
The SKITTLES Littles launch left a huge impact, infiltrating Gen-Z social feeds and driving media coverage across new verticals, even fueling a viral news moment that earned a spot on The Late Show with Stephen Colbert – ultimately driving over 17K applications in under two weeks without anyone seeing the space in-person. We brought the culturally relevant 'little living' trend to life through the playful lens of SKITTLES Littles, while solving a real consumer making Gen-Z's Big Apple dreams come true without compromising their rental budget or their style.
