Account Director, Influencer Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Associate, Influence  

We’re currently seeking an Associate, Influence to join our team in Chicago. We’re looking for an integrated-minded person who has skills in social media, influencer relations, content creation, strategic planning, and integrated marketing campaigns. This individual’s pulse is on digital conversation and how that moves across channels. You have a keen eye for the intersection of conversation and creator. We are looking for someone who elevates our team’s thought process, attention to detail, and currency in the zeitgeist.   

If you can spot a trend before it happens, meet/exceed deadlines and want to take the group assignment out the chat & apply it to real brands, we want to talk to you. This person will assist in campaign & talent management and nourish client relationships.  

What You’ll Be Doing:  

• Craft storytelling in various mediums. A strong writing background across mediums is critical (social copy, client comms, outreach notes, etc.). 
• Develop and share influencer recommendations sourcing talent ranging from micro followings to celebrity. 
• Serve as the day-to-day team support during program execution. 
• Provide input on influencer marketing campaigns and tactics. Manage authentication and campaign set up utilizing influencer management tools. 
• Maintain strong talent agency and one-on-one influencer relationships. Draft compelling influencer pitches tailored to the account and brief. 
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met.  
• Monitor social media and influencer space for unique brand opportunities while keeping an eye on competitor and cultural conversations.  
• Work cross-functionally with Platform Strategy and Paid Media teams to ensure strategic thinking.  
• Collaborate with Analytics team to ensure all data and metrics are collected appropriately to effectively measure results and develop campaign recaps. 
• Interact with senior management and provide recommendations on tactics and strategies. 
• Partner with Corporate Communications team to assess risks and reputation.  

Qualifications:  

• Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required 
• 0-1 years of related professional experience 
• Excellent communication/presentation skills; verbal and written 
• Strong attention to detail and project management skills 
• Proficient in Microsoft Office Suite
• Bonus: Experience with social listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).  

Salary range: $50,000 USD – $55,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective is proud to be an Equal Opportunity/Affirmative Action employer. The Weber Shandwick Collective recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Influencer Strategy 

Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in Chicago. We are looking for a star candidate (5+ years of experience). 

Candidate must have a deep understanding of the influencer landscape, but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities. 

The Essentials 

• Thinking: Intellectual curiosity and creativity is a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Proactive Mindset: looks beyond current assignments and direct requests to drive work forward.
• Spark: Understand what sets you apart.
• Fluency in Spanish (written and verbal) is a plus, specifically to support campaigns and to manage relationships with bilingual creators. 

Responsibilities 

Brand Strategy & Execution 

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Managers to help manage program and project budgets
• Demonstrate financial acumen in the areas of budgeting, billing and staffing 

Influencer Strategy & Execution 

• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
• Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third-party agents
• Mine current news cycle for ad-hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends 

Client & Team Engagement 

• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Lead a high-performing team; coach and develop junior team members 

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Vice President, Social & Influencer Strategy – Healthcare

Weber Shandwick is seeking a Senior Vice President, Social & Influencer Strategy to join our Healthcare team in the West (SF or LA preferred). This leader will drive integration across marketing functions for a portfolio of high-profile healthcare clients, with a focus on delivering best-in-class social, digital, and influencer strategies within a highly regulated environment.

This role requires a seasoned strategist who can operate at the intersection of innovation and compliance – bringing forward-thinking, culturally relevant ideas while navigating the nuances of healthcare, regulatory considerations, and risk mitigation. The Senior Vice President will serve as a trusted advisor to senior clients and internal stakeholders, shaping strategies that not only meet business objectives but also elevate the role of social and influencer engagement in driving meaningful impact.

The ideal candidate brings deep expertise in social and digital ecosystems, a sophisticated understanding of influencer strategy (including patient and HCP engagement), and a proven ability to lead team members as well as partner with CX and specialists to support integration across large businesses. This individual will be equally comfortable in executive-level client counsel, team leadership, and hands-on strategic development.

Responsibilities

• Serve as a senior strategic lead and trusted advisor across key client relationships, providing high-level counsel on social, digital, and influencer strategies within a regulated healthcare landscape
• Guide clients and internal teams through the complexities of digital/social initiatives in healthcare communications, balancing innovation with compliance, and proactively identifying risks and opportunities
• Lead the development of integrated, insight-driven social and influencer strategies that align with broader brand and business objectives
• Oversee the end-to-end execution of large-scale, multi-channel programs – from strategic planning through implementation and measurement – ensuring excellence at every stage
• Drive the evolution of influencer strategy, including patient, caregiver, and HCP engagement, with oversight of identification, vetting, contracting, content development, and performance evaluation
• Shape and refine strategic narratives through compelling briefs, presentations, and storytelling that resonate with both clients and cross-functional partners
• Partner closely with cross-functional teams (CX, earned, paid, creative, analytics, sci comms) to ensure seamless integration and execution
• Act as a senior escalation point, navigating complex client dynamics and ensuring alignment across stakeholders
• Lead, mentor, and inspire team members – while fostering a culture of collaboration, accountability, and continuous growth
• Partner with CX Lead to oversee financial management, including scope development, resource allocation of digital/social initiatives, and ensure programs are delivered on time and within budget
• Champion innovation by staying ahead of emerging platforms, technologies, and cultural trends, translating these into actionable opportunities for clients
• Contribute to new business efforts, including pitch development and thought leadership, helping to grow the healthcare social and influencer offering

Qualifications

• 12–15+ years of experience in digital, social media, and/or digital PR, with significant healthcare experience strongly preferred
• Demonstrated expertise providing senior-level strategic counsel to clients, including navigating complex, highly regulated environments
• Deep understanding of social media ecosystems, influencer strategy, and the evolving digital landscape, with a strong point of view on where the industry is heading
• Proven ability to lead large, integrated teams and manage complex programs with multiple workstreams
• Strong experience with patient and HCP influencer engagement, including an understanding of compliance considerations and best practices
• Exceptional communication and storytelling skills, with the ability to translate complex ideas into clear, compelling narratives
• Experience collaborating across disciplines, including media, creative, analytics, and medical/legal/regulatory teams
• Strong business acumen, including experience managing scopes of work, budgets, and resource planning
• Ability to synthesize data and insights into actionable recommendations that drive strategy and performance
• Demonstrated ability to operate effectively in a fast-paced environment, managing multiple priorities while maintaining a high standard of excellence
• A collaborative, solutions-oriented mindset with a passion for pushing boundaries and redefining what’s possible in healthcare communications

Some travel is expected.

Salary range: $180,000 USD – $245,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH