Associate, B2B Marketing

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Earned Media Strategy (Consumer Practice)

Do you live at the intersection of culture and candy?

This isn’t your average PR job. Weber Shandwick is looking for a Senior Manager to help drive the cultural conversation for some of the most iconic brands on the planet – think M&M’S®, SNICKERS®, and TWIX®.

You’re a storyteller with a genuine passion for pop culture, a pro at navigating the media landscape, and you live for the thrill of landing a story that gets everyone talking. You understand what makes a brand moment go from a simple announcement to a viral sensation. If you thrive on creativity, have a deep love for brands that bring joy to millions, and are ready to make your mark, we want to hear from you.

How You’ll Create Moments of Everyday Happiness:

• Be a Culture Shaper: You won’t just follow trends; you’ll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
• Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you’ll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
• Become a Trusted Partner: Serve as a key day-to-day contact for our clients, providing sharp, strategic counsel. You’ll manage everything from high-stakes event logistics to program interplay, ensuring we deliver excellence every step of the way.
• Fuel Our Creative Engine: You’ll be a key voice in creative brainstorms, constantly bringing fresh ideas to the table. You’ll help us develop realistic and accurate KPIs that prove our impact and share our wins to keep the whole team inspired.
• Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

What You Bring to the Table:

• A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
• Media Relations Expertise: You have strong, existing relationships with media and influencers and a knack for turning those connections into incredible coverage. You’re fluent in everything from traditional media to podcasts and Substack.
• Strategic & Creative Thinking: You’re a master at crafting compelling story angles, developing integrated media plans, and optimizing campaigns in real-time to maximize success.
• Leadership & Collaboration: You know how to lead a team, manage complex projects, and work effectively with a diverse range of partners. Your communication and presentation skills are second to none.
• Unmatched Passion: You have an infectious enthusiasm for the work (happy to raise your hand) and a relentless drive to deliver results.

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are 

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service and our people, embracing creativity and collaboration to build brands and reputations. 

About the Role 

Weber Shandwick is seeking a talented Senior Manager of B2B Digital Marketing to join our Weber Advisory team. You will lead integrated digital marketing strategy and execution for major B2B clients, focusing on everything from demand generation and marketing automation to content strategy and paid media. This is a hands-on, strategic role where you will be the central expert, guiding clients and internal teams to deliver impactful, performance-driven campaigns. 

This position is based in our Baltimore office on a hybrid schedule. 

About You 

You are a strategic, solutions-oriented marketer with a passion for the B2B landscape. You think in terms of user journeys, sales funnels, and lead nurturing, and you know how to use MarTech platforms (like Marketo or Salesforce) to bring those strategies to life. You are a highly collaborative leader who can manage complex projects, liaise with senior clients, and guide creative and technical teams with confidence. You thrive on turning business objectives into measurable marketing results. 

What You’ll Do 

• Develop & Lead Strategy: Architect and implement integrated B2B marketing strategies for major campaigns and product launches, with a focus on demand generation, lead nurturing, and Account-Based Marketing (ABM).
• Execute Across Channels: Oversee the execution of digital campaigns, including marketing automation, paid media, content marketing, and SEO/SEM, ensuring all channels work together to drive results.
• Serve as a Client Advisor: Act as the primary digital marketing strategist for key clients, providing senior-level counsel and building strong, trusted relationships.
• Manage Integrated Projects: Manage project timelines, budgets, and staffing for complex digital initiatives, coordinating across internal creative, paid media, and analytics teams to ensure flawless delivery. 

What You’ll Bring 

• Basic Qualifications:
  • 6-8 years of experience in digital marketing, with a strong preference for an agency background.
  • Proven expertise in B2B marketing, including demand generation, lead generation, ABM, and sales enablement.
  • Hands-on experience with B2B marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce, HubSpot).
  • Experience managing integrated campaigns and collaborating with creative, technical, and media teams. 
• Competencies:
  • Strategic Thinking: The ability to see the big picture, develop comprehensive strategies, and translate business goals into marketing outcomes.
  • Client Service & Communication: Excellent written and verbal communication skills with proven success in managing senior-level client relationships.
  • Collaboration: A talent for building strong relationships and working effectively across multiple teams and disciplines.
  • Business Acumen: A sharp, solutions-oriented mindset focused on meeting deadlines, managing budgets, and delivering measurable results. 

 Salary Range: $80,000 USD – $95,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Publishing Manager

Weber Shandwick is seeking a Senior Manager, Social Publishing  to join our team on a major automotive client.

This person will be the main point of contact and communication center for clients, internal teams and agency partners for all content/asset needs, starting from the early ideation stages to asset strategy, integration across teams and platforms, asset delivery and more.

This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, direct client interactions, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies, managing junior team members, responsible for routing approvals, working within the broader IAT, and publishing content on social media.

Job Responsibilities

• Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
• Track status of account activities and take a lead role in proactively sharing updates with clients
• Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams
• Develop social and digital content strategies, based on the understanding of the client’s brand message, voice, objectives and target audiences.
• Provide creative and strategic input on social and digital projects.
• Support and brief large and diverse Community Management teams, as they relate to the strategic objectives.
• Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
• Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.
• Have an eye to detect business opportunities and develop the right solution.
• Take the lead when needed in front of the clients, and provide a valuable strategic POV.
• Provide thought leadership on social media vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations and think dynamically of the intersection of social listening and content creation
• A willingness to jump in on community management, content publishing, brainstorms, trend reports, client meetings, and other related social media activities

Job Qualifications

• BA or BS in communications or related field
• 4-6 years of related social media experience
• Passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies. 
• Possess high-level proficiency in social media platforms and inherent curiosity about emerging platforms.
  • Should be willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines, routing for approvals, anticipating issues and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Ability to think critically about account work, ask questions as needed and effectively solve problems
• Have deep working knowledge of the social and digital ecosystem
• Be a strong hands-on, rubber-meets-road type that can organize projects and operate multi-faceted programs
• Understand the paid media environment and how it applies to a holistic social media strategy
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
• Have experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.
• Strong time management skills and attention to detail
• Interest in growing knowledge and expertise of the Automotive industry, its new challenges and developments and how that resonates with Consumers
• Excellent written and verbal communication skills with the ability to effectively communicate with clients and internal team members across multiple levels

Additional Qualifications:

• Strong oral and written communication skills
• Strong time management skills and attention to detail
• Results-oriented
• Team player

Salary range: $79,000 USD – $95,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1