Vice President, Influencer Strategy

Detroit, Michigan, United States

Published

03/06/2026

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Influencer Strategy

The Vice President, Influencer Strategy will lead the development and execution of integrated influencer marketing programs that drive cultural relevance, brand engagement, and measurable business results. This role blends strategic leadership with hands-on expertise in creator partnerships, digital storytelling, and social innovation.

Working closely with cross-functional teams across strategy, creative, insights, and client experience, the VP will design and deliver full-funnel influencer programs—from awareness-driving campaigns to conversion-led affiliate and ambassador initiatives. The ideal candidate has a strong understanding of the evolving creator economy and how influencer partnerships can be integrated into broader marketing ecosystems to deliver meaningful impact for clients.

Responsibilities

  • Lead the development and execution of full-funnel influencer marketing programs spanning awareness, engagement, and conversion, including celebrity partnerships, creator collaborations, and long-term ambassador programs.
  • Partner closely with Creative, Strategy, Insights, and Client Experience teams to develop integrated influencer campaigns across social and digital platforms that deliver measurable results.
  • Serve as a trusted advisor to clients, providing strategic counsel on influencer marketing trends, emerging platforms, and best practices.
  • Build strong relationships with creators, talent managers, and agencies to identify partnership opportunities and bring innovative influencer programs to life.
  • Contribute to business growth by identifying new opportunities within client accounts and supporting new business initiatives and pitches.
  • Stay ahead of emerging trends across social platforms, creator tools, and influencer technologies, bringing forward new ideas and innovations that strengthen influencer programs.
  • Support the agency’s influencer center of excellence by helping refine processes related to creator identification, partnership management, measurement, and ROI analysis.
  • Collaborate with cross-agency teams to ensure influencer programs integrate seamlessly with broader marketing, digital, and media strategies.
  • Mentor and guide junior team members while helping build a strong and collaborative influencer team.

Qualifications

  • 8–10 years of experience in influencer marketing, social media strategy, digital marketing, or related fields, preferably within an agency environment.
  • Strong understanding of the social and digital landscape, including major social platforms and the creator economy.
  • Proven experience developing and executing influencer campaigns across multiple platforms.
  • Experience managing influencer partnerships, including working with talent agents and creator representatives.
  • Familiarity with influencer discovery, analytics, and measurement platforms.
  • Excellent written, verbal, and presentation skills with experience presenting to clients or senior stakeholders.
  • Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
  • Experience mentoring or managing team members is preferred.
  • Experience integrating influencer marketing into broader digital ecosystems—including paid media, DTC initiatives, or retail activations—is a plus.

Is This You?

You are deeply connected to culture and digital communities, with a strong understanding of how creators shape trends and conversations online.

You bring credibility in the influencer space and have experience building relationships with creators, agents, and talent partners.

You know how to translate insights into compelling ideas, campaigns, and client presentations.

You are comfortable evaluating emerging platforms, tools, and vendors and identifying opportunities to enhance influencer programming.

You thrive in fast-paced environments, proactively identifying new opportunities and pushing work forward.

You understand the importance of compliance, including FTC guidelines and platform requirements.

You are curious, collaborative, and energized by the evolving creator economy.

Salary range: $113,000 USD – $145,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

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We are looking for a highly organized, detail-driven Vehicle Logistics Manager to oversee the coordination and delivery of vehicles to creators, influencers, and production partners. This role serves as the central point of contact between internal teams, external agencies, transportation vendors, and end recipients to ensure vehicles are delivered seamlessly

Key Responsibilities

  • Coordinate end-to-end vehicle logistics, including scheduling, transportation, tracking, and delivery confirmation.
  • Serve as the primary liaison between internal teams, external agencies and fleet partners.
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  • Oversee required documentation including insurance, loan agreements, and condition reports.
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  • 1-3 years of experience in logistics, fleet management, automotive operations, production coordination, or related field.
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Salary range: $70,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

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Salary range: $70,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Detroit, Michigan, United States

Senior Vice President, Client Experience

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Vice President, Client Experience 

We are looking for a Senior Vice President to lead earned-first, integrated marketing and communications across a large, complex automotive portfolio client. This is not a generalist account management role – it demands an earned ecosystem specialist: someone who lives at the intersection of earned media, creator strategy, and social, and who can orchestrate those disciplines into work that moves culture and shifts brand perception in one of the world’s most competitive categories.

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This is a role for an operator and a visionary: someone who can hold the strategic altitude while also rolling up their sleeves to drive integrated activations from brief to execution.

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Earned, Creator & Social Leadership

  • Serve as the earned ecosystem authority on the account – setting the strategic direction for earned media, creator/influencer programming, and social amplification
  • Design integrated campaign architectures with a strong earned spine, ensuring PR and creator-led thinking shapes -rather than follows – the broader communications plan
  • Oversee the development of compelling, shareable narratives across owned, earned, and social channels that drive measurable awareness and engagement

Client & Stakeholder Management

  • Act as the primary day-to-day senior client partner, building deep relationships across a complex stakeholder network including brand and product communications, and marketing leadership
  • Navigate a multi-agency environment with confidence, advocating for earned-first thinking while collaborating effectively across creative and media partners
  • Counsel senior clients through complexity – whether that’s a brand challenge, a product launch, a cultural moment, or a reputational issue – with calm authority and strategic clarity
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Integration & Team Leadership

  • Lead and inspire a cross-functional team – including earned media specialists, creators, social strategists, and account staff – fostering a culture of creative ambition and operational rigor
  • Coordinate across multiple workstreams and time zones, ensuring integrated delivery against ambitious campaign timelines and client budgets
  • Mentor and develop junior talent, building the next generation of earned and integrated communications leaders
  • Partner with analytics leads to define measurement frameworks that demonstrate the business impact of earned and integrated programming

What We Are Looking For

Earned Ecosystem Expertise

  • Deep, demonstrated expertise in earned media – pitching, placement, journalist and editor relationships – combined with sophisticated fluency in creator/influencer strategy and social amplification
  • Ability to develop earned-led campaign platforms that flex across paid, social, experiential, and content channels without losing the earned spine
  • Strong command of the creator economy: how to identify, brief, and manage talent authentically, and how to measure creator-driven outcomes
  • Familiarity with automotive media and culture is a strong advantage; genuine curiosity about the category is a must

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  • 12+ years of communications experience, with significant agency-side tenure leading large, complex accounts ($1M+ in billings)
  • Proven success running integrated campaigns across earned, social, and creator channels for major brands – ideally in automotive, mobility, tech, or other high-consideration categories
  • Experience managing within multi-agency ecosystems, with the confidence to hold and advocate for earned thinking in a room full of competing disciplines
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  • An earned-first mindset with the intellectual range to lead integrated work -comfortable moving between a media briefing, a creator brief, a client presentation, and a campaign post-mortem
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  • Entrepreneurial instincts and a genuine appetite for challenging convention in how automotive brands show up in culture
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Salary range: $144,000 USD – $200,000 USD  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.