Analytics Director

Junior Analyst

We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data, extracting deep insights using the systems and tools we are designing in-house. You will be able to leverage data to uncover insights and tell compelling stories.  

The Junior Analyst will join the New York Analytics + Intelligence team, to focus on delivering impactful analytics insights and research that is core to the marketing and communications of our clients.

This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.

What You Will Be Doing:

• Gathering, analyzing, and synthesizing many diverse data points, methodologies, and perspectives to create analysis for our clients
• Leveraging a variety of descriptive and inferential statistical methods to analyze data from multiple sources
• Collaborating closely with project leads and cross-functional teams to infuse all aspects of the work with data-driven insights and measurement
• Utilizing tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
• Generating insightful reports

Basic Qualifications:

• Bachelor’s degree, with major in business or STEM preferred
• 1-3 years of full-time experience; prior marketing analytics or consulting experience is a plus
• Strong interest and capacity to translate data and research into strategic insights and recommendations
• Passion for working with data and deriving insights to answer client business questions
• Ability to manipulate and leverage large scale data leveraging tools including but not limited to Tableau, Google Data Studio, Domo, Excel, etc.
• Experience with social listening tools such as Talkwalker, Quid, Brandwatch is a plus.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.

NY Salary Range – $52,000 – $54,000

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We are recruiting an experienced Director of Analytics passionate about using AI and analytics to inform and empower effective communications campaigns for clients. The ideal candidate will have worked in an analytics team within a PR agency or similarly matrixed work environments, has demonstrated experience in business development, and skilled in social listening and earned media analyses. This person will work closely with the analytics team lead to translate client asks into smart measurement research and translate best-in-class analytics findings into actionable insights that inform client’s communication strategies. This person would have the opportunity to work with clients across healthcare, tech, and sectors focusing on social and earned listening, corporate reputation, issue management, public affairs, and cross-channel media analyses.

Day to day responsibilities include managing and leading delivery of earned and social listening, leveraging AI-powered tools to power new insight discovery, overseeing production client deliverables that integrate insights from various analyses, helping new business development, and managing work responsibilities of more junior team members. Other responsibilities include the formalization of solutions across high frequency client asks, developing AI best practices and workflows, formalization of reasoning platforms to enable clear translation of data findings into accessible insights for different audiences, and proactive outreach to non-analytics staff to share solutions and resolve client challenges.

Responsibilities:

• Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, and answer questions from internal and external stakeholders
• Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
• Test and deploy AI-powered analytical tools to analyze client and publicly available data
• Participate in new business and organic client growth through proactive stakeholder engagement, client outreach, and solutions mapping.
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
• Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners
• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
• Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
• Experience analyzing and synthesizing data from first-party and third-party sources
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams

Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $110,000 – $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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About the Role

Weber Shandwick is seeking a talented Senior Data Engineer to join our team in Washington, DC.  You will be joining a team of business strategists, data scientists and data engineers to build innovative data solutions and would work at the intersection of Data Engineering and Applied Generative AI. 

The Senior Data Engineer will design, build, test, implement and maintain data solutions that support clients’ Enterprise Analytics. The incumbent will work with multiple technology partners to provision and maintain a data infrastructure used for media analyses. The role will work closely with business analysts and data scientists to ensure the platform meets business demands.  

Key Responsibilities

• Data Engineering:
• Design, develop, and maintain scalable data pipelines and ETL processes.
• Optimize SQL queries and database performance for analytical and operational workloads.
• Implement data quality, governance, and security best practices.
• Applied AI:
• Collaborate with data scientists to productionize AI/ML models, including Generative AI solutions.
• Integrate Gen AI solutions into business workflows, ensuring reliability and scalability.
• Platform & Tooling:
• Leverage cloud platforms (preferably GCP) for data engineering and AI workloads.
• Develop dashboards, reports, or visualizations (Qlik experience is a plus).
• Automate data workflows and implement CI/CD for data pipelines and AI services.

Required Qualifications: 

• 3+ years of experience as a Data Engineer using proven, industry-leading cloud platforms such as AWS, GCP, and Azure
• Proficiency coding in Python for data processing, automation, and AI/ML workflows.
• Advanced SQL skills for complex data manipulation, optimization, and analytics.
• Knowledge of orchestration tools (e.g., Airflow, Dagster, Prefect).
• Experience developing sophisticated data pipelines using AWS EMR, Apache Spark, etc.
• Creative-minded individual, enjoys open-ended problems and challenging the status quo
• Excellent written and spoken communication skills
• Ability to conduct independent work and manage projects from beginning to end

Preferred Qualifications: 

• Relevant GCP or AWS certifications
• Experience with social media data and APIs
• Working knowledge of BI platforms such as Tableau, Power BI, Qlik, etc.
• Experience working in a consulting company or agency

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington DC Salary range: $110,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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