Vice President, Analytics

Senior Vice President, Integrated Media Strategy  

POSITION PROFILE.

We are looking for an English/Spanish-bilingual SVP, Integrated Media Strategy with a diverse background of client and category experience and a history of designing and implementing integrated communications programs that earn attention and connection with the Hispanic market. A critical role on the agency’s leadership team, this position requires a highly analytical and strategic thinker able to transform stories into trending topics. Working with account, strategy, and creative teams, they will oversee a growing group of specialists spanning earned media relations, influencer marketing, digital and social content, community management, and paid media.

The right leader will understand how media is evolving and be at the forefront of strategically and creatively socializing stories across all the formats and platforms people use to find news and information. Our ideal candidate is a media junkie with relentless curiosity about the people, platforms, and processes that make stories travel in a connected media world. This person also has a deep understanding of the Hispanic consumer market and ability to build a multicultural media strategy, particularly focused on the Hispanic market. They will steer our point of view and work, counsel clients, participate in new business, mentor talent, and provide thought leadership.

 

PRIMARY RESPONSIBILITIES.

• Provide Integrated Media strategy for multicultural audiences, with a focus on Hispanic market.
• Develop innovative, fully integrated media strategies that blend earned, influencer, owned, and paid platforms and tactics to accelerate ideas across our connected media world with predictable results.
• Oversee work from planning to activation to ensure optimization and flexibility to deliver client value.
• Play a critical role on key accounts, collaborating closely with Client Experience, Insights, and Creative teams to ensure ideas are break-through, culturally relevant, and earned at the core to drive coverage, conversation, and connection.
• Serve as a trusted counselor and thought leader for clients, demonstrating the value and impact of integrated media relations.
• Actively participate in agency new business development.
• Lead and mentor a team of Integrated Media specialists in North America, managing ongoing resourcing, staffing, and training to ensure successful delivery of work product.
• Be an early adopter of new media trends, platforms, and practices, democratizing learnings and helping to raise the Integrated Media acumen of our organization and clients.
• Demonstrate financial acumen in the areas of budgeting, billing, and staffing.

QUALIFICATIONS.

• 15+ years of experience, preferably within a public relations agency or related industry.
• Fluency in English and Spanish.
• Exceptional ability to translate ideas into actionable, integrated strategies designed to earn attention and connection with target audiences.
• Persuasive presenter and speaker, able to tell a story through the lens of media impact.
• Strong leadership and decision-making skills; experience building, managing, and mentoring a team.
• Entrepreneurial and resourceful self-starter passionate about selling work and winning new business.
• Collaborative work style while juggling multiple priorities and deadlines.
• Detail-oriented with a commitment to improving processes and outcomes.
• Existing network and relationships in the marketing and public relations industry is highly desirable.

Illinois Salary range: $185.00 – $185.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Content Strategist, Consumer Healthcare – New York

 

We are seeking a dynamic and motivated Senior Content Strategist with expertise in consumer healthcare to join our team. This individual will work closely with graphic designers, social media managers, and integrated media specialists to deliver high-quality, multi-channel content for major healthcare clients. The ideal candidate will have a passion for storytelling in the consumer healthcare space, a strong editorial background, and experience crafting engaging content across earned, owned, and paid media channels.

 

The Ideal Candidate Would Have:

-5-7 years of editorial experience at a media or online publishing company.

-A proven track record of working under daily, weekly, and monthly deadlines.

-Excellent editing, writing, and grammatical skills.

-A keen sense of news value and editorial judgment, particularly in consumer healthcare.

-Experience writing, reporting, and interviewing within the healthcare industry.

-Ability to develop content strategies that include setting goals, identifying audiences, performing research and competitor audits, selecting channels, and creating editorial calendars.

-Proven ability to generate creative story ideas and execute them effectively. Strong knowledge of multimedia storytelling techniques.

-Familiarity with web publishing platforms (e.g., WordPress) and digital content management tools.

-Excellent communication skills and the ability to work autonomously while collaborating effectively with clients and internal teams.

 

What You Will Do:

-Develop content strategies tailored to client objectives in the consumer healthcare space.

-Create editorial workflows, manage content calendars, and report on content performance metrics.

-Generate and oversee the production of story packages (e.g., blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts).

-Edit stories from freelancers and internal contributors for publication across digital platforms.

-Write sharp, engaging copy on a variety of consumer healthcare topics for diverse audiences.

-Oversee editorial calendars for websites and social channels to ensure timely delivery of content.

-Collaborate with cross-functional teams (e.g., design, media buying, social media) to produce cohesive campaigns.

-Manage analytics reporting to measure content impact and refine strategies accordingly.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $80,000 – $110,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Senior Manager, Analytics

You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick, we are leveraging leading edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.

Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.

We Are Seeking:

We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.

 

The Senior Marketing Analyst will join the team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

 

The position will directly report to and work with the Toronto office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.  

What You Will Be Doing:

• Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate communications, media and/or site performance relative to business objectives.
• Team up with data scientists and senior intelligence leads to develop reporting, articulating insights and building narratives that move internal and external audiences to act on our recommendations.
• Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
• Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
• Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Cision, Brandwatch, Quid, and Trendkite.
• Partner with cross-functional teams to design and execute media and siteside A/B tests.
• Manage reporting tasks and data flows for media, site and social listening insights and reporting.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Educate non-technical account team members on key requests and analysis process.
• Manage and build relationships with clients and internal client experience teams
• Participate in business development activities

Basic Qualifications

• Strong interest and capacity to translate data and research into strategic insights and recommendations
• Passion for working with data and deriving insights to answer client business questions.
• Experience with social listening tools such as Talkwalker, Quid, Brandwatch, and Trendkite is a plus.
• Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
• Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python is a plus.
• Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
• 4-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 85,000.00 – CAD 105,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1