Market Research Intern (Fall 2025)

AI & Analytics Intern (Summer 2025)

 

Join our team as an AI & Analytics Intern to drive the integration and formalization of AI best practices across our PR analytics, advisory, and product development teams. You’ll work directly with our analytics and innovation teams, experimenting with the latest AI agents and tools, developing systematic approaches to prompt engineering, and building scalable processes for both core deliverables and novel applications. This unique opportunity places you at the forefront of formalizing AI best practices for analyzing client documents, media conversations, audience personas, and outcome measurement, bridging the gap between cutting-edge AI, academic training in AI, and real-world PR application.

 

The ideal candidate will have a background in computer science, machine learning, or AI-related fields, have hands-on experience testing prompts and workflows across AI platforms, and is curious about ways that AI can be embedded within PR, communications, and analytics work. Interest and experience across at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.) is preferred.

 

Responsibilities:

• Collaborate with analytics and innovation teams to document how AI is incorporated within existing workflows, formalize methodologies, iterate prompts to incorporate feedback from human reviewers, and create step-by-step guides
• Test robustness of AI-powered findings across prompts, platforms, and presets through prompt-based and API interfaces
• Translate the implications and impact of technical nuances and ‘under-the-hood’ model calibrations for non-technical teams
• Generate use case summaries, efficacy benchmarks, and case studies
• Monitor and share information on emerging trends, frontier AI tools, solutions, and agents, particularly those with applications in PR

 

Qualifications:

• Academic training in computer science, large language models (LLMs), or AI-related technical fields
• Demonstrated knowledge and experience with natural language processing (NLP) concepts, APIs, code libraries, model evaluation, and automation tools
• Interest in, and ideally academic classes or experience in at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.)
• Strong interest in collaborating with multi-disciplinary teams focused on AI application and deployment within PR and communication domains
• Basic understanding of data analysis concepts and methodologies
• Exceptional attention to detail in documenting, annotating, and markdowns of scripts, prompts, and technical instructions
• Excellent written and verbal communication skills

 

Requirements:

• Education: The ideal candidate must be a recent college graduate or have demonstrated transferable skills

• Availability: 40 hours a week throughout the duration of your internship. This role will start soon and then run through September

 

Washington DC Salary range: $20.0 – $20.0

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Summary

KRC Research is seeking a Vice President (VP) to join our Washington, DC team. VPs are senior leaders at KRC, responsible for driving business growth, leading large and complex research engagements, and managing high-performing teams. This role combines strategic client leadership with a strong focus on business development, ensuring KRC continues to expand its impact and reputation across the sectors in which we work.

Basic Qualifications:

• Bachelor’s degree in business, market research, social science, or related field (advanced degree preferred)
• 12+ years of market research experience, ideally in an agency setting
• Expertise in quantitative and qualitative research methods, including data analytics
• Demonstrated success in new business development, including securing substantial revenue through proposals and pitches
• Strong comprehension of healthcare, financial, agriculture, tech, CPG & consumer sectors. Healthcare expertise a plus
• Proven ability to lead teams and develop talent at all levels
• Strong written and verbal communication skills, including client presentations
• Proficiency with Microsoft Office; familiarity with research and analytics software preferred
• Willingness to travel for business
• Authorization to work in the U.S.

Key Responsibilities:

Business Development

• Lead efforts to secure substantial new business revenue through self-generated leads, writing large proposals, and leading in-person pitches
• Cultivate new revenue streams by identifying opportunities for growth within existing accounts and expanding into new industries or services
• Coach team members to become independent revenue generators

Client Leadership

• Serve as a trusted advisor to senior clients, providing strategic counsel that extends beyond research to broader business challenges
• Build deep client relationships across the IPG network, proactively identifying opportunities to expand partnerships

Research Leadership

• Oversee large-scale and high-profile research projects from conception through final presentation, ensuring strategic alignment with client objectives
• Guide teams in developing research designs, survey questionnaires, analysis plans, and reporting strategies for complex projects
• Deliver actionable insights through visually compelling reports and presentations

Team Management

• Manage and mentor Directors and other senior staff, fostering professional growth and ensuring high levels of engagement and performance
• Ensure project teams are productive, engaged, and delivering work on time and within budget

Firm Building

• Play a leadership role in firm-building initiatives such as thought leadership, marketing efforts, or new product development
• Uphold KRC’s values by cultivating a positive workplace culture that inspires collaboration and innovation

Desired Attributes:

• Inspirational leader who motivates teams to achieve excellence while fostering a collaborative environment
• Strategic thinker who identifies root causes of challenges and provides innovative solutions to complex challenges
• Entrepreneurial, creative, and action-oriented, with a strong bias toward problem-solving and continuous improvement
• Exceptional communicator who is concise, articulate, clear, and persuasive in both speech and writing
• Known for reliability, respectfulness, and congeniality by both clients and colleagues
• Demonstrates executive presence, integrity, and a commitment to KRC’s overall success
• Builds trust and rapport across teams, levels, and agencies; has a reputation that attracts clients and talent

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

More information about KRC Research can be found at www.krcresearch.com

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $100,000.00 – $150,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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