Analyst

We are recruiting a Senior Analytics Manager who is experienced and passionate about using analytics to help our clients solve their biggest reputational and business challenges via effective communications campaigns.  This person will operationalize client briefs into smart measurement research and translate findings into actionable insights that inform client’s communication strategies. This person is expected to work across brand, health, and corporate clients, including tech and public affairs. Day to day responsibilities include managing and leading delivery of audience insights, earned and social listening, and other research. These projects will leverage AI-powered tools to sustainably scale new insight discovery, and ensuring production and delivery of high cadence (daily and weekly) client deliverables that integrate insights from various data streams. This person must have the ability to do quick analyses to respond to new business and client crises. Other responsibilities include the formalization of insights deliverables into slideware, conducting data integrity checks of varied data streams and deliverables, consolidating AI research best practices, and translation of data findings into accessible insights for different partners.

Responsibilities:

• Translate data into client-actionable insights about audiences, channels and culture

• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
• Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, analyze data to inform strategic planning, and answer questions from internal and external stakeholders.
• Identify, analyze, and interpret trends or patterns in complex data sets

• Utilize emerging tech to improve outputs and client outcomes

• Test and deploy AI-powered analytical tools to analyze client and publicly available data
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.

• Lead teams and reinforce a culture of data + insights

• Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
• Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
• Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
• Experience analyzing and synthesizing data from first-party and third-party sources
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
• Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California/Washington Salary range: $105,000 – $125,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Media Analytics Intern (Fall 2025)

Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic fall intern in Washington, DC, to work with our Analytics practice. 

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:

• Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases

General Responsibilities:

• Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
• Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
• Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Participate in strategic brainstorming sessions when invited by account leads or supervisors
• Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel

Basic Qualifications:

• Education: Bachelor’s degree
• Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from September – December.

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

• Interest in data-based storytelling or data journalism
• Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
• Strong verbal and written communication, organizational, time-management, and critical-thinking skills
• Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
• Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
• Experience working with or interest in data visualization tools and creative ways to display information
• Keen eye for data trends and the ability to solve strategic business and communications problems
• Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
• Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Title: VP, Analytics

Location: New York, New York, United States

Salary: $141,170-$170,00/year

IPG DXTRA, Inc. (d/b/a Weber Shandwick) is seeking a VP, Analytics to work with Analytics & Intelligence teammates and manage a team to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives, and mentor junior team members. This position will be based in our New York City office on a hybrid schedule.

Primary Responsibilities:

• Work with Nexus, Product and Data Science team to develop client-facing marketing analysis solutions and products, while seeking opportunities for business growth.
• Develop report structure, data visualization and insights to deliver strategic recommendations, both internally and client-facing. Identify, analyze, and interpret trends or patterns in complex data sets.
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms, and use that knowledge to continuous inform and enhance the work.
• Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis.
• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
• Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen.

Requirements:

• Bachelor’s degree in Business Analytics, Environmental Studies or Sustainable Development, plus 3 years of experience in the position offered or as an insights and strategy analyst at a PR agency.
• All required experience must have included:
  • Developing corporate reputation strategies and marketing insights focused on sustainability, environment, technology, and CPG groups;
  • Identifying, analyzing, and interpreting trends or patterns in complex data sets;
  • Managing or working with business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling;
  • Developing and applying strategic measurement frameworks for performance assessment and optimization across paid, earned and owned channels;
  • Defining and developing audience insights and building consumer profiles including demographic, firmographic, and psychographic information using databases MRI-Simmons, GWI and Nielsen; and
  • Using digital marketing analytics tools and platforms Brandwatch, Cision, Talkwalker, and Quid. #LI-DNI

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-IGNORE