Manager, Analytics

We are recruiting an Analytics Manager skilled and passionate about using analytics to inform and empower effective communications campaigns for clients.  This person will be skilled in operationalizing client questions into smart measurement research and translating best-in-class analytics findings into actionable insights that inform client’s communication strategies. This person would have the opportunity to work with corporate clients across healthcare, tech, and other sectors focusing on corporate reputation, issue management, and public affairs. Day to day responsibilities include managing and leading delivery of earned and social listening analyses, checking the work of more junior reports, executing fast analyses to respond to new business and client crises, and exploring ways that AI can be leveraged to scale our analyses. Other responsibilities include the formalization of insights deliverables, consolidating the analytics best practices, and helping show direct report and other junior staff how to use analytics and AI tech stack solutions.

Responsibilities:

• Partner with teams to service client research and analytics requests, lead a team through earned and social media analyses, incorporate feedback from senior leads, and answer questions from internal and external stakeholders
• Help manage workloads of direct report(s) to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
• Evangelize smart data analytics and AI solutions that inform data-driven decision-making internally and externally with clients and other agency partners
• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 3+ years relevant full-time experience as an independent contributor and 1+ years managing direct report(s)
• Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
• Experience analyzing and synthesizing data from first-party and third-party sources
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
• Desire and capacity to manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $90,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1

About the Role

Weber Shandwick is seeking a talented Senior Data Engineer to join our team in Washington, DC.  You will be joining a team of business strategists, data scientists and data engineers to build innovative data solutions and would work at the intersection of Data Engineering and Applied Generative AI. 

The Senior Data Engineer will design, build, test, implement and maintain data solutions that support clients’ Enterprise Analytics. The incumbent will work with multiple technology partners to provision and maintain a data infrastructure used for media analyses. The role will work closely with business analysts and data scientists to ensure the platform meets business demands.  

Key Responsibilities

• Data Engineering:
• Design, develop, and maintain scalable data pipelines and ETL processes.
• Optimize SQL queries and database performance for analytical and operational workloads.
• Implement data quality, governance, and security best practices.
• Applied AI:
• Collaborate with data scientists to productionize AI/ML models, including Generative AI solutions.
• Integrate Gen AI solutions into business workflows, ensuring reliability and scalability.
• Platform & Tooling:
• Leverage cloud platforms (preferably GCP) for data engineering and AI workloads.
• Develop dashboards, reports, or visualizations (Qlik experience is a plus).
• Automate data workflows and implement CI/CD for data pipelines and AI services.

Required Qualifications: 

• 3+ years of experience as a Data Engineer using proven, industry-leading cloud platforms such as AWS, GCP, and Azure
• Proficiency coding in Python for data processing, automation, and AI/ML workflows.
• Advanced SQL skills for complex data manipulation, optimization, and analytics.
• Knowledge of orchestration tools (e.g., Airflow, Dagster, Prefect).
• Experience developing sophisticated data pipelines using AWS EMR, Apache Spark, etc.
• Creative-minded individual, enjoys open-ended problems and challenging the status quo
• Excellent written and spoken communication skills
• Ability to conduct independent work and manage projects from beginning to end

Preferred Qualifications: 

• Relevant GCP or AWS certifications
• Experience with social media data and APIs
• Working knowledge of BI platforms such as Tableau, Power BI, Qlik, etc.
• Experience working in a consulting company or agency

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Washington DC Salary range: $110,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

Job Title: VP, Analytics

Location: New York, New York, United States

Salary: $141,170-$170,000/year

IPG DXTRA, Inc. (d/b/a Weber Shandwick) is seeking a VP, Analytics to work with Analytics & Intelligence teammates and manage a team to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives, and mentor junior team members. This position will be based in our New York City office on a hybrid schedule.

Primary Responsibilities:

• Work with Nexus, Product and Data Science team to develop client-facing marketing analysis solutions and products, while seeking opportunities for business growth.
• Develop report structure, data visualization and insights to deliver strategic recommendations, both internally and client-facing. Identify, analyze, and interpret trends or patterns in complex data sets.
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms, and use that knowledge to continuous inform and enhance the work.
• Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis.
• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
• Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen.

Requirements:

• Bachelor’s degree in Business Analytics, Environmental Studies or Sustainable Development, plus 3 years of experience in the position offered or as an insights and strategy analyst at a PR agency.
• All required experience must have included:
  • Developing corporate reputation strategies and marketing insights focused on sustainability, environment, technology, and CPG groups;
  • Identifying, analyzing, and interpreting trends or patterns in complex data sets;
  • Managing or working with business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling;
  • Developing and applying strategic measurement frameworks for performance assessment and optimization across paid, earned and owned channels;
  • Defining and developing audience insights and building consumer profiles including demographic, firmographic, and psychographic information using databases MRI-Simmons, GWI and Nielsen; and
  • Using digital marketing analytics tools and platforms Brandwatch, Cision, Talkwalker, and Quid. #LI-DNI

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-IGNORE