Director, Analytics

Washington, District of Columbia, United States

Published

10/02/2025

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We are recruiting an experienced Director of Analytics passionate about using AI and analytics to inform and empower effective communications campaigns for clients. The ideal candidate will have worked in an analytics team within a PR agency or similarly matrixed work environments, has demonstrated experience in business development, and skilled in social listening and earned media analyses. This person will work closely with the analytics team lead to translate client asks into smart measurement research and translate best-in-class analytics findings into actionable insights that inform client’s communication strategies. This person would have the opportunity to work with clients across healthcare, tech, and sectors focusing on social and earned listening, corporate reputation, issue management, public affairs, and cross-channel media analyses.

Day to day responsibilities include managing and leading delivery of earned and social listening, leveraging AI-powered tools to power new insight discovery, overseeing production client deliverables that integrate insights from various analyses, helping new business development, and managing work responsibilities of more junior team members. Other responsibilities include the formalization of solutions across high frequency client asks, developing AI best practices and workflows, formalization of reasoning platforms to enable clear translation of data findings into accessible insights for different audiences, and proactive outreach to non-analytics staff to share solutions and resolve client challenges.

Responsibilities:

  • Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, and answer questions from internal and external stakeholders
  • Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
  • Test and deploy AI-powered analytical tools to analyze client and publicly available data
  • Participate in new business and organic client growth through proactive stakeholder engagement, client outreach, and solutions mapping.
  • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
  • Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners
  • Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.

Qualifications

  • Demonstrated expertise and experience translating data and research into strategic insights and recommendations
  • 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
  • Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
  • Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
  • Experience analyzing and synthesizing data from first-party and third-party sources
  • Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams

Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

Salary range: $110,000 – $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Senior Vice President, AI Acceleration - Healthcare

It’s not just about the code — it’s about the culture. 

A core capability within Weber Shandwick, Weber I/O partners with ambitious leaders to unlock the full power of tech, data and AI. Built for today’s complexity, we deliver solutions where intelligence, innovation and cultural fluency converge — unleashing real outcomes, with velocity.  

Our IO Health team works with some of the largest, most innovative pharma and healthcare companies in the world to help them reach consumers, healthcare providers, and protect their reputation in a rapidly changing environment. 

We’re seeking a seasoned leader to step into a newly-defined role at the Senior Vice President level in North America, working hand-in-hand with our Global I/O Health Lead. If you’re energized by complex client engagements, fluent in emerging technologies, and passionate about agency transformation, keep reading. 

What you’ll do 

  • Serve as AI Health Lead in North America. Lead initial client intake meetings and discovery sessions with a blend of strategic vision and technical understanding. Present AI capabilities clearly and confidently, guiding senior clients and agency leaders through opportunity framing, first-stage ideation and early solution scoping. Field preliminary technical questions about generative AI tools, proprietary platforms and AI service design with fluency and confidence. 
  • Bring structure to our agentic future. Own agentic workflow mapping and intelligent design interviews (IDIs), transforming service aspirations into actionable and repeatable frameworks. Collaborate with cross-functional teams to evaluate existing and future workflows, pinpoint automation opportunities, and map “agentic” paths to delivery. Convert insights from IDIs and internal stakeholder engagement into architecture-ready documentation and strategic narratives. 
  • Be the cross-department connector. Act as a strategic integrator between agency leadership, client teams, analytics teams, and our in-house AI and product development squads. Co-develop MVP specs and new service blueprints alongside tech teams—grounded in user insight, AI capability and operational viability. Help pressure-test product hypotheses and co-create narratives for go-to-market internal and external activation. 
  • Stay grounded in health communications. Apply our PR/communications foundation and your experience to inform and evolve the storytelling, delivery models and activation strategies of our health client. Support internal marketing of our offerings and pilots—ensuring they are positioned and understood across the agency ecosystem. Serve as a strategic thought partner in helping clients and teams understand not just “how” AI works, but why it matters and what to do about it. 

You’ll thrive here if you 

  • Are immersed in emerging tech—its possibilities and implications—and can explain it in plain English. 
  • Are equal parts technologist, strategist and communicator—and can switch between them at speed. 
  • Have the confidence to lead high-stakes client interactions and the curiosity to dig deep into user needs, pain points and product gaps. 
  • Can “see the matrix” when it comes to how things work today—and imagine how they could work better with AI tomorrow. 
  • Enjoy converting ambiguity into structure and helping teams move from abstract conversation to concrete activation. 

Must-have chops 

  • 12–15+ years of experience spanning communications/public relations, innovation, or digital transformation—with clear exposure to AI technologies. 
  • Strong grasp of Gen AI platforms, process mapping, and product ideation cycles. 
  • Comfort presenting to senior clients, fielding early-stage technical questions, and guiding discussions toward action. 
  • Proven experience navigating cross-functional environments, especially with technical and product development teams. 
  • Experience working with pharma and healthcare brands. 
  • Ability to communicate clearly in decks, meetings, and whiteboard sessions—making complex tech accessible to all levels. 

Bonus points 

  • Experience launching AI-powered communications or marketing services. 
  • Track record of delivering structured innovation frameworks in a fast-paced agency or consultancy setting. 
  • Experience orchestrating integrated media strategies for health campaigns 
  • Background in analytics, data engineering, or data science 

Our team is future-leaning but grounded, legit curious and pragmatic. We celebrate makers and breakers. We ask hard questions, listen to everyone’s POV, make calls and move fast. And we love digging into nascent platforms and figuring out how best to put them to work. If that feels like your energy, let’s talk about how you can help accelerate the agency of the future! 

Salary range: $200,000 USD – $250,000 USD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Vice President, Business Development – KRC Research

Vice President, Business Development – KRC Research

Are you passionate about growing businesses, building relationships, and driving impactful insights? At KRC Research, we’re looking for a results-oriented Vice President to lead our business development efforts and play a pivotal role in growing our portfolio of clients. In this role, you’ll partner with some of the most influential organizations across industries to deliver cutting-edge research solutions that solve their biggest challenges. Backed by the resources of Interpublic Group (IPG), KRC Research provides an exciting environment for entrepreneurial thinkers who are ready to lead with vision, creativity, and a relentless drive for success.

About the Role

This is a leadership role for a bold, entrepreneurial business development professional who thrives on driving growth, deepening client relationships, and unlocking new opportunities. While a strong foundation in market research is required, the primary focus of this position is on building a robust sales pipeline, generating substantial new business revenue, and expanding KRC Research’s reach.

As Vice President, you’ll have the opportunity to shape the future of KRC Research, grow a high-performing team, and leave a lasting impact on the trajectory of the business. This role calls for an individual with a sales-driven mindset, a passion for delivering client success, and the ability to translate insights into action.

What You’ll Be Doing

Driving Business Development (Primary Focus)

  • Own revenue generation: You’ll lead efforts to secure new business, from identifying leads to delivering winning pitches that generate significant revenue.
  • Lead KRC’s growth strategy: Develop and execute a sales strategy to expand into new industries, markets, and service offerings.
  • Grow existing accounts: Work with current clients to identify new needs and proactively introduce innovative solutions to deepen partnerships and increase revenue.
  • Mentor and inspire: Help coach and develop team members to build their business development skills, fostering a culture of entrepreneurial thinking across the organization.
  • Collaborate across IPG: Leverage relationships and resources within the global IPG network to expand KRC’s footprint and offer integrated client solutions.

Building Strategic Partnerships

  • Act as a trusted advisor to senior clients, partnering with them to solve complex business challenges through intelligent, data-driven insights.
  • Proactively identify industry trends and opportunities to position KRC Research as a leader in addressing emerging client needs.
  • Build enduring relationships with C-suite executives, offering value beyond research to inform strategic decision-making.

Providing Research Expertise

  • Partner with internal teams to design customized, innovative research solutions that deliver actionable and measurable insights for clients.
  • Ensure all research engagements meet the highest standards of excellence, from methodology to final deliverables.
  • Serve as a bridge between client goals and internal teams, ensuring results align with strategic objectives.

Championing Team Growth and Collaboration

  • Lead and inspire a talented team of researchers and strategists, fostering an environment where innovation, collaboration, and inclusivity thrive.
  • Work closely with leadership across IPG’s agencies to develop cross-functional solutions that exceed client expectations.
  • Contribute to thought leadership, marketing, and new service development initiatives to elevate KRC’s profile in the market research field.

What We’re Looking For

Qualifications

  • Bachelor’s degree in business, market research, or a related field (advanced degrees preferred).
  • 10+ years of experience in market research or a related field, with significant focus on business development and sales.
  • Demonstrated success in growing revenue streams, securing high-value partnerships, and expanding into new markets.
  • Strong understanding of quantitative and qualitative research methods and their application to real-world business solutions.
  • Exceptional written and verbal communication skills, with the ability to craft compelling pitches and proposals.
  • Advanced problem-solving skills to address client challenges and identify actionable opportunities.
  • Entrepreneurial mindset with a proven ability to thrive in fast-paced, results-driven environments.
  • Authorization to work in the U.S.

Desired Attributes

  • Sales-Driven Mindset: You thrive on meeting revenue targets, seizing opportunities, and building lasting client partnerships.
  • Collaborative Leadership: You foster strong team dynamics while empowering others to drive results.
  • Executive Presence: You inspire confidence in clients and internal teams alike with your ability to clearly articulate ideas and guide complex discussions.
  • Passion for Innovation: You’re eager to redefine what’s possible in market research, introducing new ideas and approaches to drive success.

Why Join KRC Research?

At KRC Research:

  • You’ll work with incredible clients: From Fortune 500 brands to global nonprofits, you’ll partner with organizations solving some of today’s most complex challenges. Recent work has included helping clients navigate reputation management and establish thought leadership in AI.
  • You’ll shape the future of the business: Your expertise and drive will directly shape KRC’s growth, positioning the firm for long-term success.
  • You’ll be part of a collaborative, inclusive team: Innovation thrives when diverse talent works together. At KRC, we’re committed to fostering an inclusive workplace where everyone’s voice is valued.
  • You’ll have the resources of IPG: As part of Interpublic Group, one of the world’s largest marketing and communications networks, KRC offers unparalleled access to tools, technology, and expertise to help you succeed.

About KRC Research

KRC Research is a leading market research firm specializing in translating complex data into actionable insights that help brands grow, protect their reputation, and achieve their business goals. By leveraging our deep expertise and the resources of IPG, we deliver impactful solutions that empower clients to stay ahead of the curve in an ever-changing landscape.

Our firm is rooted in a culture of collaboration, innovation, and excellence, paired with a strong commitment to diversity, equity, and inclusion. KRC Research is proud to be an Equal Opportunity Employer, and we encourage qualified applicants from all backgrounds to apply.

Salary range: $100,000.00 – $150,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

#LI-RJ1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Senior Data Engineer

About the Role

Weber Shandwick is seeking a talented Senior Data Engineer to join our team in Washington, DC.  You will be joining a team of business strategists, data scientists and data engineers to build innovative data solutions and would work at the intersection of Data Engineering and Applied Generative AI. 

The Senior Data Engineer will design, build, test, implement and maintain data solutions that support clients’ Enterprise Analytics. The incumbent will work with multiple technology partners to provision and maintain a data infrastructure used for media analyses. The role will work closely with business analysts and data scientists to ensure the platform meets business demands.  

Key Responsibilities

  • Data Engineering:
    • Design, develop, and maintain scalable data pipelines and ETL processes.
    • Optimize SQL queries and database performance for analytical and operational workloads.
    • Implement data quality, governance, and security best practices.
  • Applied AI:
    • Collaborate with data scientists to productionize AI/ML models, including Generative AI solutions.
    • Integrate Gen AI solutions into business workflows, ensuring reliability and scalability.
  • Platform & Tooling:
    • Leverage cloud platforms (preferably GCP) for data engineering and AI workloads.
    • Develop dashboards, reports, or visualizations (Qlik experience is a plus).
    • Automate data workflows and implement CI/CD for data pipelines and AI services.

Required Qualifications: 

  • 3+ years of experience as a Data Engineer using proven, industry-leading cloud platforms such as AWS, GCP, and Azure
  • Proficiency coding in Python for data processing, automation, and AI/ML workflows.
  • Advanced SQL skills for complex data manipulation, optimization, and analytics.
  • Knowledge of orchestration tools (e.g., Airflow, Dagster, Prefect).
  • Experience developing sophisticated data pipelines using AWS EMR, Apache Spark, etc.
  • Creative-minded individual, enjoys open-ended problems and challenging the status quo
  • Excellent written and spoken communication skills
  • Ability to conduct independent work and manage projects from beginning to end

Preferred Qualifications: 

  • Relevant GCP or AWS certifications
  • Experience with social media data and APIs
  • Working knowledge of BI platforms such as Tableau, Power BI, Qlik, etc.
  • Experience working in a consulting company or agency

Washington DC Salary range: $110,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.