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Joy Farber Kolo
Joy Farber Kolo is Chief Innovation & Integration Officer at The Weber Shandwick Collective, where she’s architected the agency’s end-to-end framework for modern integrated communications — translating complexity into clarity and driving commercial and reputational impact for clients.
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Turning a private habit into a public spectacle
Nearly 60% of Americans check their pee to gauge hydration, yet most do nothing about it. Liquid I.V. looked to interrupt this national complacency. The Big Game became a national wake-up call, transforming a private bathroom moment into an active hydration movement.
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Turning a global festival into a community platform
Latina Foreva Collection was an open call, inviting Latino-owned businesses to create pieces inspired by the colors, culture and identity of their countries — bringing back the pride fans wanted represented and a place for them to express it.
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Reconnecting with New Yorkers’ pride
Skeptical New Yorkers required credibility through trusted outlets. A new generation of luxury travelers needed proof the Waldorf Astoria was relevant – not a relic, but a new standard.
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How a 60-year-old breakfast icon won college football
Forget slapping a logo on a stadium. Pop-Tarts transformed a standard bowl sponsorship into a multi-year cultural phenomenon by doing the unthinkable: inventing the world’s first Edible Mascot and sacrificing it on live television.
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Horse Power for the Year of You
For a bank defined by its iconic horse logo, the Year of the Horse was the perfect cultural moment for Lloyds to bring its ‘moving people forward’ brand belief to life. We created an authentic in-person experience that drove meaningful engagement, awareness and earned impact.
