Search results
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Earned Media & Influencer Integrations
We develop custom paid media strategies that amplify earned and influencer content—driving smarter audience segmentation, brand protection and competitive edge.
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Earned Creative
The traditional creative paradigm has shifted. Ideas need to be built earned-first, with paid functioning as the amplifier. That takes a different kind of creative muscle. And it’s one we’ve honed among multi-dimensional teams of writers, creators, artists, producers and technologists. The results speak for themselves.
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Alia Mohsen
Before she joined Weber Shandwick’s Digital Health team in early 2011, Alia spent many of her days navigating a complex healthcare landscape as someone living with the rare genetic disorder known as ectrodactyly. She is dedicated to helping others do the same by delivering inclusive, authentic and thoughtful digital communications for her healthcare clients and…
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Addison McKenna
Addision is a Senior Copywriter with a consumer-first mindset and a good grasp on what generates earned. She’s energized by seeing work go from brainstorm to the real world.
