Weber Shandwick Travels in Style Earning Best of Show at the 2013 HSMAI Adrian Awards Gala 

NEW YORK, February 26, 2014 – Weber Shandwick’s Travel & Lifestyle practice was honored with an impressive 17 awards at the annual Hospitality Sales and Marketing Association International (HSMAI) gala in New York on February 24th, including Best of Show in Public Relations for the Michigan Economic Development Corporation, known for its Pure Michigan campaign.

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The practice received eight gold, five silver and one bronze Adrian Awards and two additional coveted Platinum Awards, one for Pure Michigan and one for Grand Canyon Railway. In the past 18 years, Weber Shandwick’s Travel & Lifestyle practice has earned an unprecedented 18 Platinum Awards and four Best of Show for its clients.


HSMAI’s Adrian Awards reception and gala is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. The awards honor outstanding achievements in advertising, public relations and digital marketing, and this year there were more than 1,000 entries.

Weber Shandwick is committed to delivering creative and measurable results for our clients. It is an honor to be recognized by our peers and industry partners where the competition is extremely competitive and the communication and media landscape ever changing.

René A. Mack

President of Weber Shandwick’s Travel & Lifestyle practice

About Weber Shandwick 

Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and winning four 2013 Cannes Lions. Weber Shandwick was also named PRWeek’s International Consultancy of the Year and The Holmes Report’s Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit