NEW YORK, MAY 14, 2015 – Weber Shandwick, one of the world’s leading global public relations firms, announced today it is expanding its presence in Latin America with the opening of an office in Mexico City, Mexico. Amanda Berenstein has been appointed managing director, Weber Shandwick Mexico, to lead the new office. The firm’s Mexico City presence positions Weber Shandwick to meet increasing demand for marketing and communications expertise in the region to support domestic and multinational organizations.
Weber Shandwick’s strong network across Latin America also includes affiliates in Argentina, Chile, Colombia and Peru.
“We see tremendous opportunity to help clients engage in Mexico as we build on the success of our thriving operations in Brazil and anchor the firm in the two epicenters of business in Latin America,” said Laura Schoen, chair, Latin America and president, Global Healthcare. “Amanda’s deep understanding of the Mexican market and her global mindset makes her the perfect leader to grow our operations in Mexico and serve as a valuable partner to our clients.”
Berenstein, who joins from Zimat Consultants where she led the Corporate Communications practice, has more than a decade of experience developing strategic communications initiatives and building brand reputation for top organizations in Mexico and internationally. She brings extensive expertise managing domestic and international accounts. Her strong professional experience adds to Weber Shandwick’s Latin American network, particularly across strategic media, corporate social responsibility and public affairs.
The business and communications landscape in Mexico is ripe with opportunity. I am delighted to join Weber Shandwick to integrate my knowledge of the market with the firm’s robust network, both in Latin America and globally, so that we can grow our presence in Mexico and the region, and deliver on new and exciting opportunities for clients,
Managing director, Weber Shandwick Mexico
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, PRWeek’s 2015 Global Agency of the Year and The Holmes Report’s 2014 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 23 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.