Weber Shandwick names Ilan Schäfer Germany CEO 

Weber Shandwick announced today the appointment of Ilan Schäfer as the new CEO of its German operations.

Weber Shandwick names Ilan Schäfer Germany CEO

Weber Shandwick Germany, with offices in Berlin, Cologne, Frankfurt and Munich, is one of the firm’s largest markets in EMEA, serving top German and international clients across a range of practice areas. Mr. Schäfer will be responsible for deepening the agency’s innovation, creative and digital offerings in Germany to deliver solutions to clients within the region, and further develop the collaboration with other offices within EMEA to help serve the firm’s international clients. He will begin his new role at Weber Shandwick on November 4 and report to EMEA COO, Jonas Palmqvist.


Currently managing director of VCCP Berlin, Mr. Schäfer brings more than 20 years’ experience in marketing and consulting, with great knowledge of integrated and strategic communications across consumer, corporate and financial, as well as creative development. An expert in building teams and driving large operations, Mr Schäfer will continue to broaden the German offer as well as optimize the creative reputation and ultimately grow the business.


For the last decade, Mr. Schäfer has been at the center of the communications industry in Germany, including two years as managing director of VCCP Berlin and roles as managing director at both Ogilvy & Mather Advertising and Jung von Matt/Spree. Over his career, he has successfully restructured and transformed large-scale operations and led successful businesses with responsibilities covering financial performance, new business and talent development.

This is an inspiring time for our business in EMEA and globally as we continue to outperform the competition and gain industry recognition for our solutions-driven work for clients. In applying his experience in building teams focused on creative, strategic marketing and communications initiatives, he will help us solidify our German operation as a leading partner for clients in the market. Ilan is joining a strong team in Germany and will be instrumental in implementing our growth strategy in the market and collaboration across the region.

Jonas Palmqvist

Weber Shandwick EMEA COO

Ilan Schäfer says: “I have joined Weber Shandwick for the brilliant opportunity to help drive the continued transformation of this innovative, strategic and creative communication agency. I see opportunity for Weber Shandwick to broaden its influence in marketing in Germany by further building and merging data, technology and storytelling to offer best-in-class, channel agnostic, data-inspired creativity that drives conversation and change.”