Weber Shandwick was named Agency of the Year at PRWeek’s second annual Purpose Awards, which honors brands, companies, agencies and individuals for excellence in putting purpose at the forefront of everything they do. The awards were announced during a virtual ceremony last night.
The firm was hailed for its standout work with client partners this year, driven by its 12-year old Social Impact practice that continues to create data-fueled, human-led solutions for purpose-driven brands and social issues. Weber Shandwick was commended for its work supporting clients who took meaningful steps in the face of COVID-19 – from donations and new collaborations to retrofitting facilities to produce masks and ventilators. Additionally, PRWeek lauded the firm for its counsel to clients as they communicated their commitments to combat racial injustice.
“Difficult times underscore the importance of purpose leadership. And there’s perhaps no better time than now to recognize how purposeful brands can have a meaningful impact in addressing the toughest challenges across economies, communities and society,” said Paul Massey, global lead, Social Impact at Weber Shandwick and president of Powell Tate, the Washington, D.C. unit of Weber Shandwick. “It’s an honor to be recognized by PRWeek as an agency leader in this mission. We are firm in our commitment to helping our clients not only solve business problems, but also those of the global community– and we proudly share this award with them.”
The firm was also recognized with client partner IBM and cause brand consultancy David Clark Cause for the “2020 Call for Code Global Challenge,” which received the award for Best Proof of Authenticity and honorable mention for Best Use of Technology. Call for Code is an annual call-to-action to mobilize the global community of technology developers to solve local environmental and social challenges – putting open-source software, AI, blockchain, cloud and other technology into the hands of those who create change in their communities around the world. In 2020, Call for Code held a virtual hackathon for solutions to address COVID-19 and climate change.