Weber Shandwick, one of the world’s leading global communications and engagement firms, was the most awarded public relations firm at the 2016 Cannes Festival of Creativity. Weber Shandwick won a total of six Cannes Lions in Cyber, Health & Wellness, Media and Public Relations. The firm’s Prime unit in Sweden won a Gold PR Lion, Bronze PR Lion, and a Silver Lion each in Cyber and Media for Hemnet “House of Clicks,” in addition to a Silver PR Lion for “Don’t Drink and Dive” with Trygg-Hansa. Weber Shandwick also won a Bronze Lion in Health & Wellness, OTC Oral Medicines for PR with GSK Consumer Health for Excedrin “The Migraine Experience.”
The firm also was credited as the PR agency for an additional 24 Cannes Lions with its clients and agency partners in Creative Data, Cyber, Design, Digital Craft, Direct, Entertainment, Health & Wellness, Innovation, Media, Outdoor, Promo & Activation, and Public Relations:
- Lockheed Martin “Field Trip to Mars” led by McCann New York with Weber Shandwick public affairs arm Powell Tate as PR agency partner, awarded 19 Cannes Lions
- Pearson “Project Literacy” led by FCB Inferno, awarded the Grand Prix and Gold Lion in Health & Wellness
- GSK Consumer Health, Excedrin “The Migraine Experience” led by DDB Remedy, awarded a Silver and Bronze Lion in Health & Wellness
- Save the Children “Children’s Election” led by McCann Madrid, awarded a Bronze Lion in Outdoor
We are certainly proud of our team and clients for earning top honors at Cannes Lions this year. Even more so, we’re excited by the impact that creativity and strategic engagement is delivering to produce incredible work, not just in the PR category but across disciplines as everything we do becomes more integrated. Thank you and congratulations to all of our clients and agency partners for the collaboration and teamwork that came together to produce some truly powerful campaigns.
Chief Executive Officer
Jurors, Experts Shape Conversations at Cannes
Four experts from Weber Shandwick were chosen to participate on juries across Cannes Lions categories this year. Valerie Pinto, CEO, India, and Hannes Kerstell, senior partner and executive media director at Prime, were members of the PR Lions jury. Patrick Chaupham, EVP of creative technology strategy, was a member of the Innovation Lions jury. Peter Matheson Gay, executive creative director of Global Health, participated in the Health & Wellness Lions jury and was a speaker for the “Inside the Jury Room: Health & Wellness” panel at Lions Health.
Weber Shandwick also led several conversations during the 2016 Cannes Lions Festival of Creativity. Tom Beckman, executive creative director of Prime and Chair of Weber Shandwick’s Global Creative Collective, presented “Hope That Your Client Hates Your Ideas” on institutionalizing creativity and why creative agencies should be briefing their clients. The firm also hosted a conversation on the subject of brand immortality, moderated by Ad Age Publisher Josh Golden with Jorn Socquet, Vice President of Marketing at Anheuser-Busch, Raja Rajamannar, CMO of MasterCard, and Matheson Gay.
At Lions Health, President of Global Healthcare Laura Schoen hosted a main stage panel on “The Slippery Slope to Bias” addressing the impact of healthcare bias on patients with Alan M. Blassberg, director and producer of the documentary “Pink & Blue: Colors of Hereditary Cancer,” and Ed Lang, senior director, Genentech, Inc., founding sponsor of The Lung Cancer Project. Chairman Jack Leslie moderated a conversation with client UNICEF, exploring the link between early childhood development and creativity, with Deepa Grover, chief of early childhood development, UNICEF CEE-CIS Regional Office, Sherrie Westin, EVP of global philanthropy at Sesame Workshop, and Al Rice, chief knowledge officer at the Harvard University Center for the Developing Child. Leslie also participated in a panel hosted by client UN Foundation on marketing’s role in advancing the UN Global Goals.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries with a network extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.